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5 Reasons You Should Start An E-commerce Store for Your New Online Blog 

Got your blog up and running? Maybe you’re starting to build a reader base and seeing some profits from your efforts. While there are many different ways to monetize your blog, you probably have never considered setting up an eCommerce store. An eCommerce store can be used to sell both digital and physical products from your blog. While this may seem unusual, here are five reasons a blog-related store would be a good idea.

Reason #1: It Allows You to Expand Your Content

One of the great things about selling your products through an eCommerce store is that it gives you plenty of new content ideas. Many new bloggers often find it challenging to find topics to write about. As you expand your product line in your store, you’ll constantly find opportunities to write on relevant topics for your product and audience.

E-commerce Store for Your New Online Blog

Of course, that doesn’t mean your content will be promotional. The content can be made up of tutorials, reviews, visual/video demonstrations, and information on the product category. For example, let’s say your blog is about electronics, and you’re selling a surge protection system in your store. You can talk about how surge protectors work and explain why enthusiasts need one to protect their electronics.

Reason #2: It Has Better Margins than Affiliate Offers

If you’ve tried monetizing your blog with physical products, you know how low the commissions are. In many cases, it’s more lucrative to promote affiliate offers that are services, consumables, or digital products. But if you have a site or plan to make a website that fits well with physical products, you owe it to yourself to set up an eCommerce store.

You can partner with dropshipping companies or purchase wholesale products for large profit margins. You can also work with print-on-demand services if you plan on selling branded products like coffee mugs, coasters, and apparel. You’ll be able to make all of these solutions work regardless of how small your budget is. Many companies require small minimum orders or even charge you only when you create and ship the product to your customer.


Reason #3: It Helps You Get Valuable Customer Data

One of the downsides of promoting affiliate offers on your blog is that you don’t own the data. Access to this data will help you understand what your customers want to buy. It will also bring the customer into your sales funnel and allow you to maximize profitability. At a certain point, you have to ask yourself an important question: did you make a website to build a business or make some money?

To build a business, you want access to the customer and the data to make better business decisions. You also have to remember that when you promote an affiliate offer, you make one sale, but you’ll be given opportunities to make multiple sales when you sell your products. And since your customers are made up of readers from your blog, you’ll be able to get the most out of the established relationship.

Reason #4: It Adds a Reliable Revenue Stream to Your Blog

Regarding blogging, you want to have as many revenue sources as possible to get your efforts’ highest returns. Many blogs use different ways to generate revenue from selling advertising spots, charging for sponsored posts, promoting affiliate products, and displaying advertising networks like Google Adsense. You can expand another reliable revenue stream by setting up your eCommerce store.

Many bloggers find that selling their products through their store doesn’t detract from their other revenue sources. Some have gone on to replace existing revenue streams because their store was far more lucrative. Ultimately, you must test your monetization strategies to see what works best. You’ll likely end up using multiple revenue streams and may find an integrated online store the most lucrative of all.

Reason #5: It Allows You to Build a Stronger Brand

Many businesses build blogs to support their product line and further their branding initiatives. But if you’ve made a blog first, there’s no reason you can’t make a product line based on the blog. You’ll better understand what your target audience wants since you’ve interacted with your readers already. As a result, you can build a brand that’s aligned with the market.

Setting up your eCommerce store will allow you to integrate your products into your blog’s existing brand. And if you’ve built a strong relationship with your readers, you can use that leverage to increase the results of your marketing campaigns for a new product line. This helps you extract your brand’s value instead of giving your brand equity away by promoting other businesses.

Those are five reasons to set up an eCommerce store for your blog. Plugins like WooCommerce make adding a store to any blog incredibly easy. Many blog-based themes have store functionalities so that you can start selling products and accepting payments on your site. These solutions are affordable, easy to set up, and easy to use.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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