So you sat down to start building your new business website, and you quickly realized that you have no idea where to begin. Take a deep breath, and have peace knowing that the task is much easier than it seems.
You have the internet, and you have countless experts sharing their knowledge freely. Take advantage of the tools that have been laid before you, and learn. Start now, and check out a few of the most important design aspects of a successful business website.
Quality content draws in readers
Create a space on your website for a collection of engaging, enriching, quality content. You need a “Blog” page included in your website design to draw in a loyal readership, but do not simply throw a bunch of mumbo jumbo together. Clickbait does not draw in a loyal readership.
Make sure to include social media share buttons on each and every one of your business blog posts, so readers may share their interests with others. Sharing your blog posts boosts your website into the infinite view of social media.
Answer their questions before they ask
You will quickly find that there are a handful of questions that continuously arise pertaining to your business. Give your customer service representatives a rest, and work an “FAQ” page into your design like this example website has done.
Maintain your FAQ page with regular updates, and make it easy for visitors to find the answers they seek. It will take a load off of your professionals, and free up more time for constructive efforts.
Communication is extremely important
Just as communication is extremely important for life, it is extremely influential in the world of business. Your business website would not be complete without a “Contact Us” section built into the design.
Not only should your design a “Contact Us” page (like this example site has done), you should also seek out creative ways to integrate communication into other parts of your business website. Set up a simple contact form for visitors at the bottom of your homepage, for starters.
Tell visitors about your organization
Your business website should enlighten visitors as to the true nature of your organization. Work an “About Us” page into your web design to show viewers what you are all about as a business.
Your web viewers want to find a reason to connect and trust your organization. Your “About Us” page should be fashioned to achieve such a goal. Share your mission and intent as an organization, and a few short bios, featuring some of your most influential professionals.
Research the power of SEO
Overall, your best fighting tool for a successful business website design would be to invest your time in the research of Search Engine Optimization. SEO will teach you how to fashion your website’s content to rank higher in the Google search results.