Regardless of your industry, having a strong brand is crucial to building a viable presence in the market. Businesses with consistent branding are 3.5 times more likely to experience better visibility. This, in turn, helps separate your brand from competitors and builds trust with your audience.
There’s no denying the importance of good branding for a business, but building and maintaining a successful brand identity takes time, effort, and resources. It can be challenging for small business owners, aspiring entrepreneurs, and independent marketers to find human resources to do the grunt work when building a brand identity.
But it isn’t impossible.
No matter how small your company is, you can DIY the branding without spending large sums of money as larger businesses do.
You don’t necessarily need to purchase expensive design software like Adobe Photoshop or illustrator when more user-friendly and cost-effective alternatives exist.
The Internet is a bottomless pit of opportunities and tools. You’ll find everything you need and more by simply punching in a few keywords into the search engine – and the best part is, you can learn as you go along.
According to Venngage, 34% of marketers use original graphics because visual content effectively helps businesses reach their marketing goals.
You, too, can create unique designs, picking up on technical design dexterities from graphic design tutorials as you go along.
We’ve made it easier for you.
Here’s a list of the best tools you need to hoist your brand identity. Use these to create infographics, social media posts, digital flyers, videos, and more.
Canva is an easy-to-use, free design tool that took the design world by storm with its stellar features and pre-made templates ready to use at the click of a button.
Most features on Canva are free to use, but users can upgrade to Canva Pro for a small price of $12.99 per month. This affords them many more features that aren’t accessible with a free account.
With Canva, you can keep all your brand assets in one place. Imagery plays a vital role in creating compelling content for your website and social media platforms. With Canva Pro, you get unlimited storage for your images. Still, in addition to that, you have access to millions of stock images from their media library that is constantly updated.
Design Wizard is another great alternative and overall excellent design software. You can use Design Wizard to create premium quality graphics and content in a matter of minutes. This website provides many templates and millions of stock images that you can use to create extraordinary graphics. Design Wizard instills confidence within its users, empowering and inspiring them to create professional-looking graphics to elevate a brand.
Consider it the swiss army knife of visual content tools. It is ideal for marketers who can’t afford the fancier tools and perfect for designers who don’t have the time to fiddle with expensive software.
Design Wizard is most famous for its many time-saving features. These include the ability to resize images and designs instantaneously. You also have the freedom to upload your own fonts, photos, logos, and the ability to create a customized color palette for free.
While the basic features are free, you can go pro at just $9.99 per month, which is still considerably cheaper than most design software.
PosterMyWall is the ideal design tool for creating stunning posts if you don’t have the time or money to hire a dedicated designer for your business just yet. It offers thousands of templates that you can customize to your liking. The interface is relatively easy to use, and the templates take the guesswork entirely out of your branding equation.
In fact, this one’s a favorite out of all the tools out there.
This design tool simplifies branding with tools created specifically to cater to the needs of marketers. It even lets you share and publish directly to your preferred social media site. This can significantly mitigate the cost of buying dedicated software to schedule and publish posts.
PosterMyWall also offers comprehensive graphic design tutorials to help you pick up on the basics of brand design in no time, even if you’re starting fresh. Get the best design tools and poster templates with a watermark for free or without a watermark at an unbeatable price of $9.98 per month.
With all these free-to-use graphic design tools at your disposal, you can become the designer you need for your brand. There was a time where graphic design software was nearly impossible to use. Technology has come a long way since then.
Design software is not only cheaper but more intuitive, allowing its users to create more freely. So please choose from the best options we’ve recommended above, become a novice graphic designer overnight and elevate your brand identity.