Top 3 Trending SEO Techniques of 2019

2019 is right around the corner. And, in no time, you will have to start auditing your old SEO tactics and make way for new ones to ensure you don’t lose out to your competitors. However, the fact is that the underpinnings of SEO don’t change it’s cold turkey. More than anything, Google has yet to come up with any sweeping update that could pose a substantial threat to the online landscape.

So, all you have to do is carry on with your existing SEO strategies with renewed force and vigor.

Here’s a brush-up on the three hot SEO tactics that dominated the SEO landscape in 2018 and will be a force to reckon with in 2019 as well.

#1. Make your Website RankBrain-friendly

In 2015, Google announced the third most important ranking factor: Google RankBrain. Though the algo was introduced three years back, the fact is that this AI is a catalyst that has the power to transform the way online searches are conducted. The AI typically focuses on user experience more than any other algorithm.

For the starters, Rank Brain focuses on the following user experience signals:

If your website aims to be RankBrain-friendly, you must focus on user experience more than anything else. Here are three important techniques to improve user experience.

# Use Keyword Phrases that Match Searchers’ Queries

Don’t go after conventional keyword phrases. Instead, form a tunnel vision around long-tail keywords. RankBrain loves long-tail keyword phrases, for starters, because they help searchers while using their smartphone voice searches.

For instance, if the searcher uses voice search on his mobile and says: “Show Black Stilettos.” Rank Brain immediately catches the user intent and connects it to the long-tail keywords in your website content. This is how it matches the searcher’s intent.

So, as content marketers, you need to focus on weaving in long-tail queries to get RankBrain’s attention.

# Use Google Keyword Planner

Rankbrain sees regular keywords with some contempt. So, you could use Google AdWords Keyword Planner to find apt keywords befitting your niche. Be assured that using Google-recommended keyword phrases will earn you better RankBrain ranks.

# Write to Inspire and Incite Action

To own organic lists via remarkable click-through rates, it’developingntent that resonates with the reader’s emotions. E is importantmotions are crucial triggers that help accelerate click-through rates and boost conversions drastically. To propel your CTR from “Good” to “Great,” you must combine emotional triggers and relevant keyword strategy.

RankBrain loves content if it answers user questions, for one. Another thing is that it should leverage a particular emotion.

So, do you intend to have a RankBrain-friendly website in the coming year? Bank on these best SEO software companies that will aid you with the best keyword strategy to boost your page rankings.

#2. Focus on Video Marketing More than Ever Before

Videos are addictive. Even geeks have succumbed to its charms, much less average humans.

Unsurprisingly, video is no longer a cog in the business strategy wheel; it’s the entire wheel itself.

As per research by Cisco, video content will attract 80% of all online traffic by 2021. So, if you are still second-guessing the benefits of video, please don’t. On the contrary, go all-in for videos in 2019.

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The 12 types of marketing videos you could focus on in 2019 include:

  • Demo Videos
  • Expert Interviews
  • How-to-videos
  • Virtual Reality Videos
  • Brand Videos
  • Event Videos
  • Augmented Reality Videos
  • Explainer Videos
  • Animated Videos
  • Live Videos
  • Customer Testimonial Videos
  • Personalized Message Videos

As per HubSpot’s research, 50% of consumers prefer brand videos more than any other type of content.

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And, if you happen to embed a video on your landing pages, be assured your conversion rates will shoot up by 80%. If that’s not enough, simply mentioning videos in your subject line will magically increase your email open rates by 19%. Not to say, 90% of customers use videos to make better buying decisions.

What’s more, salespeople and customer service agents are better off using videos than without them as they help them convince, convert, and effortlessly delight customers.

Long story short: Video is instrumental throughout the entire flywheel. Seek the best SEO companies’ help to get your brand videos right in the first go.

3. Make Voice Search your Top Priority

Unlike in the past, more and more people use voice queries and commands to find products and services. Sure, the future of voice search is uncertain. Even so, it will evolve into a more intelligent, responsive, and accurate search practice.

25% of all Windows 10 desktop searches are done via voice (Branded3).

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The most incredible part? Voice search isn’t meant for smartphones alone.

According to Backlinko’s research, more and more people are talking to their desktop computers and smart speakers.

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Six SEO aspects you need to focus on while conducting voice search:

# Use extremely long keywords

With search being run on voices, it has become essential to optimize for long keywords. Optimizing content for 5+ word terms is the new norm.

# Target question keywords

The increased use of voice search has seen increased use of question keywords. Users tend to ask more questions these days over single words. Check out the keyword research tool to find question keywords.

# Incorporate concise answers in your website content

If anything, your content should answer user queries in a maximum of 30 words. Sure, a blog post can’t be written in 30 words, but you could try this out with voice search FAQ pages.

# Setup Voice search FAQ pages

With question keywords on the rise, there’s no choice left for website owners but to focus on voice search FAQ pages sooner rather than later.

# Optimize Featured Snippets

Almost 40.7% of voice search answers come from the Featured Snippet. So, it’optimizingr featured snippets for voice search.

# is more than essential Use Natural Language

With voice search picking up, Google algo prefers natural, conversational language over robotic language.

Wrapping Up

For all I know, bank on the above three SEO tactics, and be assured that half of your SEO job will be done for the coming year. Yes, the above three tactics are paramount and will give your website a considerable leg up over your competitors.

Sure, other SEO trends will take the SEO world by storm in the upcoming year. Artificial Intelligence, Virtual Reality, Blockchain, or a mobile-first approach. Keep yourself attuned to these trends if you want to be on Google’s good books in the upcoming year and the years ahead.

Author Bio: This is Jennifer Warren, staff writer at GoodFirms – a review and research platform for top eCommerce development companies, digital marketing companies, and app development companies, among many others. I have successfully guest blogged a bookworm at heart for top sites such as Crazyegg, Semrush, Searchenginepeople, Sitepronews,, Socialnomics, jeffbullas, mediapost, among others.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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