2019 is right around the corner. And, in no time, you will have start auditing your old SEO tactics and make way for new ones just to ensure you don’t lose out to your competitors. However, the fact is, the underpinnings of SEO don’t change, cold turkey. More than anything, Google is yet to come up with any sweeping update that could pose a substantial threat to the online landscape, thankfully.
So, all that you have to do is carry on with your existing SEO strategies, but with renewed force and vigor.
Here’s a brush-up of the three hot SEO tactics that dominated the SEO landscape in 2018 and will be a force to reckon with in 2019 as well.
#1. Make your Website RankBrain-friendly
In 2015, Google announced the third most important ranking factor: Google RankBrain. Though the algo was introduced 3 years back, the fact is, this AI is a catalyst that has the power to transform the way online searches are conducted. The AI typically focuses on user experience more than any other algorithm.
For the starters, Rank Brain focuses on following user experience signals:
- Organic CTR
- Bounce Rate
- Dwell Time
If you website aims to be RankBrain-friendly, you need to focus on user experience more than anything else. And, here are three important techniques to improve user experience.
# Use Keyword Phrases that Match Searchers’ Queries
Don’t go after conventional keyword phrases. Instead form a tunnel-vision around long-tail keywords. For the starters, RankBrain loves long-tail keyword phrases. Because it helps searchers while they are using their smartphone voice searches.
For instance, if the searcher is using voice search on his mobile and says: “Show Black Stilettos.” Rank Brain immediately catches the user intent and connects it to the long-tail keywords interwoven in your website content. This is how it matches the searcher’s intent.
So, as content marketers you need to focus on weaving in long-tail queries to get RankBrain’s attention.
# Use Google Keyword Planner
Rankbrain sees regular keywords with some contempt. So, what you could do is, use Google AdWords Keyword Planner to find apt keywords befitting your niche. Be assured, using Google recommended keyword phrases will earn you better RankBrain ranks.
# Write to Inspire and Incite Action
To own organic lists via remarkable click-through rates, it’s important to come up with content that resonates with the reader’s emotions. Emotions are crucial triggers that help accelerate click through rates and boost conversions, drastically. To propel your CTR from “Good” to “Great” you need to combine both emotional triggers and relevant keyword strategy.
RankBrain loves content if it answers user questions, for one. Another thing being, it should leverage a particular emotion.
So, do you intend to have a RankBrain-friendly website in the coming year? Bank on these best SEO software companies that will aid you with the best keyword-strategy possible to shoot up your page rankings.
#2. Focus on Video Marketing More than Ever Before
Videos are addictive. Even geeks have succumbed to its charms, much less average humans.
Unsurprisingly, video is no longer a cog in the business strategy wheel; it’s the entire wheel in itself.
As per a research by Cisco, video content will attract 80% of all online traffic by 2021. So, if you are still second guessing on the benefits of video, please don’t. On the contrary, go all in for videos in 2019.
The 12 types of marketing videos you could focus in 2019 include:
- Demo Videos
- Expert Interviews
- Virtual Reality Videos
- Brand Videos
- Event Videos
- Augmented Reality Videos
- Explainer Videos
- Animated Videos
- Live Videos
- Customer Testimonial Videos
- Personalized Message Videos
As per HubSpot’s research, 50% of the consumers prefer brand videos more than any other type of content.
And, if you happen to embed a video on your landing pages, be assured, your conversion rates will shoot up by 80%. If that’s not enough, a simple mention of videos in your subject line will magically increase your email open rates by 19%. Not to mention 90% of customers use videos to make better buying decisions.
What’s more salespeople and customer service agents are better off using videos than without it as it helps them convince, convert, and delight customers in an effortless way.
Long story short: Video is incredibly useful throughout the entire flywheel. Seek help of best SEO companies, globally, to get your brand videos right, in the first go.
3. Make Voice Search your Top Priority
Unlike in the past, more and more people are using voice queries and commands to find products and services. Sure, the future of voice search is uncertain. Even so, it’s sure to evolve into a more intelligent, responsive and accurate search practice.
25% of all Windows 10 desktop searches are done via voice (Branded3).
The most incredible part? Voice search isn’t meant for smartphones alone.
According to Backlinko’s research, more and more people are talking to their desktop computers and smart speakers too.
Six SEO aspects you need to focus while conducting voice search:
# Use insanely long keywords
With search being run on voices, it has become really important to optimize for long keywords. Optimizing content for 5+ word terms is the new norm.
# Target question keywords
The increased use of voice search has seen increased use of question keywords. Users tend to ask more questions these days over single words. Check out keyword research tool to find question keywords.
# Incorporate concise answers in your website content
If anything, your content should answer user query in max to max 30 words. Sure, a blog post can’t be written in 30 words, but you could try this out with voice search FAQ pages.
# Setup Voice search FAQ pages
With questions keywords on the rise, there’s no choice left for website owners but focus on voice search FAQ pages, sooner than later.
# Optimize Featured Snippets
Almost 40.7% of voice search answers come from the Featured Snippet. So, it’s more than essential to optimize for featured snippets for voice search.
# Use Natural Language
With voice search picking up, Google algo’s prefer natural, conversational language over robotic language.
For all I know, bank on the above three SEO tactics and, be assured, half of your SEO job would be done for the coming year. Yes, the above three tactics are really paramount and is sure to give your website a considerable leg up over your competitors.
Sure, there are other SEO trends as well that’s sure to take the SEO world by storm in the upcoming year. It could be Artificial Intelligence, Virtual Reality, Blockchain, or mobile-first approach. Keep yourself attuned toward these trends if you really want to be on Google’s good books, in the upcoming year and in the years ahead.
Author Bio: This is Jennifer Warren, staff writer at GoodFirms – a review and research platform for top ecommerce development companies, digital marketing companies, app development companies among many others. A bookworm at heart, I have successfully guest blogged for top sites such as Crazyegg, Semrush, Searchenginepeople, Sitepronews, Volusion.com, Socialnomics, jeffbullas, mediapost among others.