SEO or Search Engine Optimization is put away for a website to maximize efforts to provide information to users looking for that information.
AI or Artificial Intelligence is an idea that’s been around for a while, but mainly in science fiction. Science fiction is becoming a reality as search engines are researching and finding ways to integrate AI into their search engines to provide more accurate results to the searcher.
AI uses several complex linguistic analyses to determine what the user is searching for. With its ability to learn, AI can define what you, the searcher, are looking for by analyzing your words, speech pattern, and several other factors.
SEO must adapt to this new technology as it learns and better determines what the user is searching for. With AI, It may be able to categorize videos and audio without using keywords, which is a major factor in current SEO strategies. Rand Fishkin said, “…SEO will have to accommodate by getting smarter about keyword research”.
SEO strategies can use AI to their advantage as the technology can assess real-time results. As the internet grows and new mediums of information become available, SEO will have to learn to adapt to those mediums and work with AI to figure out the best optimization strategies. This will work to their advantage, allowing the SEO to provide better customer results.
Several companies with in-house SEO specialists will be able to adapt with minimal difficulty. However, more companies don’t have that advantage. Those companies can turn to SEM (Search Engine Marketing) companies, like 180fusion, to provide the desired results to grow and get the results they’re looking for on the web.
People can use a platform called AI Gaming to learn better how AI works. AI Gaming allows users to develop “bots” that compete in games or have educational materials for teaching new users the basics.
AI can do incredible things. It can provide users with more accurate search results or reduce spam from search results. SEO can adapt to this technology by understanding how AI affects search results and reduces inaccurate results.
They both have human components that can work together. When marketing professionals learn SEO methodologies to work congruently with AI, it becomes a win-win solution for the end-user because the search results become more accurate. Inaccurate results are pushed down on the results page or removed entirely. This allows users to navigate the ever-changing internet landscape more effectively and helps marketers offer services that users are looking for.
