Marketing

Is Voice Search the Next Big Thing for Digital Marketing?

What is Voice Marketing?

You’re already a part of the voice search resolution if you’ve ever used Cortana, Alexa, Siri, or Google Assistant. Voice-enabled assistants in your smart speaker or smartphone are powered by Artificial intelligence and are almost as good at recognizing speech as humans.

Signs voice marketing is the next big thing

To keep up with new trends and discoveries is increasingly hard with technology advancing at a break neck speed. It is important to stay up to date about innovation that may shape the future of your industry, however, you may not always find time to dive deep into the topics. Here are some reasons why we believe voice marketing is the next big thing and it is every bit worth your attention.

From 2008 to 2016, voice search increased 35x

In around eight years, voice search has trended upwards at lightning speeds with a 35-fold increase in the number of users between 2008 and 2016. Since 2010 there has been a 7X surge, hence implying that over the last 4-5 years, voice actions have really picked up.

With over half of all searches predicted to be voice based by 2020, voice search may actually be posing threat to the old-fashioned touchscreen typing.

The comfort factor of people using voice search in public has increased

While earlier, those using voice search may have felt strange in a crowd, research shows that people have gradually become more comfortable with the idea of using voice search or talking to artificial intelligence programs on their devices while out in public places.

While voice search is still used more when alone than in public, but people are now more willing than before to use voice assistants in public places like malls or the gym. Voice assistants have thus found their way into being a regular part of the society.

In U.S. homes, there are over 45 million voice assisted devices

The most important environment to use voice assistants is still when people are home alone. The voice search device market is growing at an exponential pace. Amazon Echo’s Alexa with over 70% of the market share dominates the smart speaker industry, however Google Home too is a top contender. Going by predictions, the number of voice-assisted devices used in homes may rise to around 67 million by 2019. Also on the rise are voice assistants on smartphones.

Big brands are getting on board and receiving good results

While to be a leader, these is a proper time and place, to let bigger brands test new technologies first is often a wise idea. Similarly with Voice Marketing, with bigger brands having tested the waters, there are now voice-marketing campaigns to draw inspiration from.

To coordinate with their Cocktail Lab campaign, Patrons launched an Amazon Echo “voice skill”. Users could browse tequila-infused drinks via their voice-enabled devices while bartenders from over the world crafted cocktails featuring Patron. According to reports by Patron, most users who took advantage of the Cocktail lab came from Amazon echo and those users spent more time or browsing recipes and the website than most other devices.

Similarly, Tide offers a voice-powered app that helps users remove stains. Voice powered content needs to be useful to be successful, since in this environment the branding and design doesn’t matter. With a daily AllergyCast, Zyrtec lets you know the pollen count around you and helps pinpoint what allergens might be causing how you’re feeling. Hence, voice assistants have now become everyday resources for customer that help strengthen your brand connection.

Almost every industry benefits from its usage

While voice search often seems most relevant for retail companies to help tailor their strategies for local searches, however, they have infinite uses is a range of industries, thereby catering to almost every business and industry.

Amazon Echo’s Alexa is currently able to complete 1900 standard skills or tasks in demand while 25000 skills may be ordered to the user’s specific needs. From placing an order at Starbucks, to calling an Uber, your commands can be varied.

Voice assistants are hence expected to be not just an important technology but an integral part of everyday life with the expansive selection of skills available to the users.

Voice search is global

The voice search technology is a global phenomenon, though also relevant to your local SEO strategy. At 55%, the adoption rates for voice assistants are higher in India than 46% in the US. Also, chinese users too have higher voice search activity levels than global averages.

The number of languages the voice assistants comprehend as well as the Voice recognition accuracy is on a constant rise across all artificial intelligence programs. Google has expanded its usefulness vastly, compatible with over 100 languages.

How will voice marketing impact strategy?

The question of impact of the strategy comes with almost every new innovation and trend.

Natural language processing and conversational voice queries are among the first shift expected. Also, voice search queries tend to be local and longer than written ones with people able to speak around 150 words a minute opposed to typing 40 words a minute.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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