In India, pursuing a career at the net continues to be now not broadly universal or understood. Some might also even don’t forget it a lazy escape course from ordinary, mainstream jobs. But garnering a target audience online, staying creative and regular, and being capable of making money out of it is no baby’s play.
Guwahati-based Puspanjalee Das Dutta, who gives up her process after the start of her son, says she desperately wanted to do something for herself and preserve herself occupied as a live-at-home mother, and determined to begin blogging in 2011.
In 2016, Puspanjalee became known by way of Google as one of the satisfactory content material creators on the net and became a part of the Google+ Create a program.
Today, Puspanjalee has over 30 million visitors across her two blogs – My Writing, My World and Foodie On The Road – and pursues blogging full-time.
In a Community Chat at the HerStory Women On A Mission Facebook institution, Puspanjalee shared her expert insights on running a blog and the way to make a career out of it.
Edited excerpts from the chat:
HerStory: I actually have multiple pastimes, but how do I decide on which subject matter to weblog about?
Puspanjalee Das Dutta: Write about the whole lot you care for. After some months, you may discover that you are more at ease in speakme about a specific interest this is similarly cherished by way of the target audience. That’s your subject matter or area of interest for the blog – a topic which you love to speak and your target audience are looking ahead to studying.
HS: How a whole lot of time do I need to spend on running a blog if I take it up as a profession? Can I do that at the side of my day job?
PDD: It depends on what section you’re at on your running a blog adventure. Some can also need to spend five-7 hours a day while a few may also want to offer 2-four hours. I, in my opinion, spend 5-6 hours on weekdays. And yes, blogging can be finished as an aspect hustle at the side of daily activity.
HS: How do I maintain to remain influenced while the first few blog posts do not obtain much advantageous reaction?
PDD: I as soon as stopped running a blog completely due to lack of reaction, but in the end, it turned into my love for writing that gained.
The first blog posts are continually tough. Nobody knows you and nobody cares what you are doing. In such instances, be energetic on social media, share your weblog hyperlinks, but most importantly, speak to other bloggers. Read other people’s blogs and proportion them on social media; the bloggers always reciprocate.
Blogging is likewise not pretty much you. It’s about what your target market desires as well. If you love to create content that allows human beings, you simply maintain doing it. Being constant is one of the matters that make for achievement within the blogging international. Networking is some other key to a successful blog.
HS: I want to begin a blog approximately style, however, I’m now not an author. How do I move about this?
PDD: You do not need to be a creator to be a blogger. You can begin by writing short snippets with pictorial instructions as your weblog post. If you are comfy with the camera, begin video running a blog. Not just tutorials but communicate approximately topics like how to be fashionable on finance, everyday style, and cozy apparel.
I strongly propose that you start writing in brief snippets, and as soon as you know what’s operating for you and your desired audience, pick out the higher layout.
HS: Can one begin being profitable from day one with running a blog, or does it happen over the years? How does one convert writing into a cash-making venture?
If you have commenced a weblog simply due to the fact every different man or woman is a blogger and also you do no longer have a plan, then you may never earn an unmarried penny. But in case you are blogging with a cause and have discovered a few such things as affiliate advertising, then sure, you can earn cash from the first day itself. Making money from a blog is a commercial enterprise. And like some other enterprise, it needs work, exercise, and consistency.