You could have created hundreds of pages of content in-house, posted each blog and wondered why you aren’t receiving the interest that you expected.
The best advice is to consult a top-rated PR agency that understands how to maximise results from blog content. Yes, that necessitates an investment, but the alternative is to maintain an unread blog which evidently isn’t yielding the increase in business that you need to prosper. You have your field of expertise and time demands so reaching out to professionals makes good sense; see an impressive return on your investment. Professional content creation makes every written word work hard for your business.
A dedicated food and drink PR agency likewill handle all areas of PR from blogs and press releases to social media activity to live event organisation and infographics.
To achieve PR objectives each written piece must be comprised of easy to read, relevant, engaging content that inspires the reader to learn more and make a purchase. It’s the basis for a sustainable consumer-brand relationship.
Your target market should learn via content what the brand stands for, its ethics and how the brand and its products positively affect their consumers, the environment and everyone involved in its operations. Why should someone part with cash for your product if you don’t appear responsible and quality driven?
There is so much data online from the informative to the ludicrous and your consumer PR blogs don’t magically drift to the top of the search engine’s result list.
Almost everyone in business is familiar with the concept and value of SEO; matching search phrases with keywords distributed throughout blogs deliberately, but not obviously, secures more matches and views, gives a more prominent position on search engines and on artificial intelligence devices like Google Mini and Amazon Echo, again, initiating a relationship which must be deemed worth pursuing from the consumers perspective.
Advertising is 7 times less effective than PR because, after being bombarded by advertising hour after hour for years the public can be distrustful of it. Consumer PR blogging should have a genuine feel to build trust. Content can be news updates, product or industry developments, achievements and awards won by the brand and inform consumers without confusing them with jargon or talking down to them.
Creative content which utilises brand storytelling is very powerful. It is a way to relate the information that you want the consumer to know, via a narrative and without “selling.” People like stories, they respond with emotions; it’s these emotions which lead to a sale and not cold logic. People tend to employ logic to justify their action after the event.
Consumer PR blog posts written by influencers, bloggers who have an enthusiastic following, are a primary way to elevate visibility; the followers often want to emulate the expert. Links to their own website increase the influencer’s audience too.
Two things that consumer blogs don’t need are mistakes in the piece and hard sell language. Both will alienate your consumer.
Get it right; speak to a PR agency today.