No question having a strong online presence is essential for today’s businesses. Most consumers now would rather click or swipe to get what they need instead of actually going to the retail store.
Given the changing look of the business landscape, how can your company stay relevant and competitive? Industry experts are consistent with their answers, and this is content marketing.
What is Content Marketing?
Content marketing is the strategy of creating and dispensing relevant and, more importantly, valuable content to attract a targeted audience and convince them to take profitable action.
What sets it apart from the traditional marketing approach is that it is an inbound marketing strategy designed to give users what they want or need while actively searching for it online.
While advertisements disrupt users as they read an article or watch a video, content marketing gives them something useful. This helps increase your credibility among potential customers and enhances your brand image, ultimately driving more traffic into your website and giving you more conversion chances.
Why Should You Invest in Content Marketing?
But how do you get from posting something on your website to having a satisfied paying customer? Here are some of the reasons:
It Increases Your Ranking in Search Engines
Most, if not all, consumers today turn to search engines such as Google when looking for a product or service. The search engine results pages or SERPs are now the battlegrounds where most brands compete for the consumers’ attention and subsequent patronage.
With effective marketing content software, you can land on the first search results pages, which puts you within the potential customers’ radar and gives you more opportunities to be rewarded with a purchase.
It Increases Your Conversion Rates
Bringing more people to your website is good. However, the higher traffic is meaningless if it does not result in profitable action by the users. Fortunately, this is also part of content marketing.
Consumers usually go through three stages of the buying process before becoming paying customers. They begin by identifying a problem that they want to be resolved. Next, they try to find out more about the problem to understand it better. Finally, they choose the solution that they think is best.
Content marketing allows you to help these potential customers throughout the buying process. By providing useful and relevant information, you build a relationship with them and increases your chances of being chosen to solve their problem or meet their needs.
Content Marketing Enhances Your Brand Awareness
Posting informative content on your pages gives your brand credibility, making you an authoritative resource in the industry you are in. If people find your pages helpful, it increases your brand’s image and makes your products or services more desirable.
As more people recognize the value that your brand brings, this awareness will trickle down to your customers’ friends and family. Eventually, you won’t have to reach out to them, as your website and your brand becomes a ready resource that they would turn to when needed.
Aside from directly gaining the confidence of potential customers, other websites would also find your website’s credibility useful and link their pages to yours. This, in turn, will further enhance your image as a resource.
While traditional marketing such as banner ads effectively showcasing your brand and bringing it to people’s consciousness, this is not nearly as credible to most people as content marketing. It is, therefore, not as efficient. And with the high cost of paid ads might not give you the most optimal return on your investment.
Other forms of ads that suddenly pop up on the user’s screen are disruptive and might do more harm than good.
Relevant Content Can Enhance Your Presence in Social Media
With the best marketing content software among your business tools, you can consistently update your pages and reach many customers. Most people now have social media accounts to share their articles and further increase their brand awareness easily.
Make the Switch to Content Marketing
Few promotion strategies can surpass the potential of content marketing. Many people even say “content is king,” and they would not be wrong. If this useful strategy is not yet in your marketing arsenal, now is the time to make the switch.