If you are planning or just opened your own business and you do everything by yourself, you should know how to manage time to be efficient. One of the most important elements of your business which takes a lot of time and energy in marketing. With new marketing strategies and tools popping up every month or so, it is getting harder and harder to keep up with. If you are confused about what strategies you should prioritize, here are a few easy marketing tips that you need to stick to.
This is one of the most simple and the most required thing you need to do as a marketer. Social media has become the main media that everyone uses every day. You sure don’t want to miss the chance to make people see your business through Facebook or Instagram. Think and use actual data to choose what would be the best channel to promote your business. You can use Instagram, Facebook, Twitter, google+. Pinterest, Snapchat, and many more., if you already have a solid content plan, you can consider doing paid social media campaign on Facebook Ads, IG sponsored or even LinkedIn.
In the evolving digital world, it’s hard to imagine that many people still don’t use social media. Even though you promote your business through online channels, it will be impossible to reach your prospects who don’t really use the Internet. With millions of new digital campaigns every day, it is hard to get noticed. The way to go around it is to create printed marketing tools to make your business look trustworthy and accessible both online and offline.
You can start with printing simple products such as business cards, flyers, and brochures to hand them out to your potential customers or partners. To make it easier, you can also use an online printing service so you won’t need to go through a brick-and-mortar print shop. That will help you better manage your time and get quick results. See further details about the reasons why you should take advantage of printed marketing.
an important element of every business, you can’t ignore promotions and discounts. Give a free trial or discount that will attract customers and let them get to know your product better. You can use this trick to gain their contact information like a phone number or email address, so every time you have an exciting update about your product you can simply text or email them. Their buying decision will depend on their current needs and previous experiences with your brand.
Word of mouth is one of the most powerful marketing tools. That is why you should work with relevant influencers as often as you can. It can be anyone: a blogger, an Instagram diva.Make sure the campaigns posted by those influencers aren’t removed in a couple of days not to lose potential customers and qualified traffic.
Besides paid marketing, you can also focus on free marketing tools. Using relevant hashtags on Instagram, Twitter or Facebook would help people looking for a product similar to yours find you online. You can also do an article exchange with other companies that have a blog or list your company on free digital directories.
6. Produce great content
A blog is one of the most powerful tools for marketing purposes. Make sure you produce useful and interesting content that is suitable for your target audience. If you have strong skills in writing, it will be more efficient if you create it yourself. But if you don’t, you can ask freelancers to crank out some articles for your blog. Start with an article that contains top lists, tips, and best practices for your industry.
7. Work with other brands to attract new audiences
Find other businesses that share the same audience with yours. For instance, if your business main offer is an SEO tool, you could find a company that works on social media tools. You can create something exciting together to generate some buzz, like a webinar, video tutorial, or a podcast. With this strategy, both of the businesses can benefit from new audiences.
8. Monitor your online reviews
If you have an internet-based business, online reviews one of are one the most crucial things. Pay attention to every review or brand mention on the internet. You can use Google Alerts to keep track of what’s being said about your business. You can monitor the web for mentions of absolutely anything. Track the keywords in your niche, your business or your competitor’s brand name.
That was a few tips you can easily do to promote your products. There will be so many other ways that you can explore after this. But most importantly, don’t forget the simplest one first!