One of the most important elements of your business takes a lot of time and energy in marketing. With new marketing strategies and tools popping up monthly, it is getting harder to keep up with. If you are planning or just opened your own business and do everything yourself, you should know how to manage your time efficiently. If you are confused about what strategies you should prioritize, you need to stick to a few easy marketing tips.
1. Social media comes first
This is one of the most simple and essential things you need to do as a marketer. Social media has become the main media that everyone uses every day. You sure don’t want to miss the chance to make people see your business through Facebook or Instagram. Think and use actual data to choose what would be the best channel to promote your business. You can use Instagram, Facebook, Twitter, and Google+. Pinterest, Snapchat, and many more. if you already have a solid content plan, you can consider doing paid social media campaigns on Facebook Ads, IG sponsors, or LinkedIn.
2. Create your printed marketing tools
It’s hard to imagine that many people still don’t use social media in the evolving digital world. Even though you promote your business through online channels, reaching your prospects who don’t use the Internet will be impossible. It is hard to get noticed with millions of new digital campaigns daily. The way to go around is to create printed marketing tools to make your business look trustworthy and accessible online and offline.
You can start printing simple products such as business cards, flyers, and brochures to hand them out to your potential customers or partners. You manage your time and get quick results to make it easier. It also uses an online printing service to make it easier, so you won’t need to go through a brick-and-mortar print shop. See further details about why you should take advantage of printed marketing.
3. Opening promotion (discount, free trial)
an important element of every business, you can’t ignore promotions and discounts. Give a free shot or value to attract customers and let them know your product better. You can use this trick to gain their contact information, like a phone number or email address, so whenever you have an exciting update about your product, you can text or email them. Their buying decision will depend on their current needs and previous experiences with your brand.
4. Partner up with influencers
Word of mouth is one of the most powerful marketing tools. That is why you should work with relevant influencers as often as possible. It can be anyone: a blogger and an Instagram diva. Ensure influencers’ campaigns aren’t removed in a few days to avoid losing potential customers and qualified traffic.
5. Find free marketing opportunities on the Internet
Besides paid marketing, you can also focus on free marketing tools. Using relevant hashtags on Instagram, Twitter or Facebook would help people looking for a product similar to yours find you online. You can exchange articles with other companies with a blog or list your company on free digital directories.
6. Produce great content
A blog is one of the most powerful tools for marketing purposes. Make sure you produce useful and interesting content suitable for your target audience. If you have strong skills in writing, it will be more efficient if you create it yourself. But if you don’t, you can ask freelancers to crank out some articles for your blog. Start with a report that contains top lists, tips, and best practices for your industry.
7. Work with other brands to attract new audiences
Find other businesses that share the same audience as yours. For instance, if your business’s main offer is an SEO tool, you could find a company that works on social media tools. You can create something exciting together to generate some buzz, like a webinar, video tutorial, or podcast. With this strategy, both businesses can benefit from new audiences.
8. Monitor your online reviews
If you have an internet-based business, online reviews are one the most crucial things. Pay attention to every review or brand mentioned on the Internet. You can use Google Alerts to track what’s being said about your business. You can monitor the web for mentions of absolutely anything. Track the keywords in your niche, your industry, or your competitor’s brand name.
These are a few tips you can easily do to promote your products. But most importantly, don’t forget the simplest one first! There will be so many other ways that you can explore after this.
