We live in a world surrounded by numerous things related to technology, the latest gadgets, or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group follows fashion trends and adopts them, and the other group creates fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but follow their own style to create their own unique personality, adding one more style to the fashion world.
Fashion is not just about cosmetics and makeup or the hair-do. It is a sense of creating the charisma of looking good in anything you wear, and this magic is created with the right kind of accessories going along with the footwear and the clothes, making up a pleasant picture to view. Often, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.
There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks, and thoughts about fashion trends.
In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times, and this was no exception. The clothes made in the 60s and 70s were influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves, and hairstyles were very much prevalent in those days as an icon of style. Later in the 80s and 90s, the Fashion world sizzled like never before. There was a craving by the people to look different, stylish, and modern, and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear, etc.
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People were conscious about every new thing that was marketed, and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artists and became a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past, and so it is deeply rooted in the present and more features and facilities.
Today fashion, art, music, designers, dance, etc., all have a place in the industry, and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school’s co-curricular activities, and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen, i.e., the television has opened up avenues to bring out the talent in the young minds through numerous music and dance platforms. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz, and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for entry into the world of fashion.
In the yesteryears, fashion was constrained only to the actors in the film or those bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind closed doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style. The women were liberating their choice of freedom, and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez, and finally, the fashion of dresses was out in the open. Women accepted the fact that there was nothing wrong with looking good, and the men, of course, loved to see the attractive side of women and fantasized the idea over their spouses.
The fashionistas very well took this change in the public’s attitude, and a huge market was created to meet the demands of the public. Today fashion creates a new look with a distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour, and the mixture of Indian tradition and culture put into the designer wear that the models showcase.
People love to experiment with different textures of materials used in the outfits, and so the designers give them a wide collection of dresses using all kinds of clothes. The traditional Khadi and silk combination is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardozi, Swarovski studded tops and lehangas and multi stoned work in bridal collection sarees, etc. The most sought materials like cotton, polyester, chiffon, and crush materials are used in varied iconoclastic designs and styles.
There is always hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also, the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best, and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any occasion.
Apart from the stylish clothes and fashion currently popular, people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colors and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand for branded purses’ prices, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market? Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and it’s wonderful embroidered, party wear slippers, along with its brotherly high rugged shoes giving a perfect cowboy look, etc.