Pay-per-click (PPC) remains one of the most versatile and cost-effective digital marketing channels. Rather than displaying your ads for everyone to see, you can target users based on keyword searches. Best of all, PPC networks like Google AdWords and Bing Ads only charge you when someone searches for your keyword and clicks your ad. However, if your PPC ads aren’t showing, you’ll need to investigate and fix the problem to reap the benefits of this powerful marketing channel.
#1) You Aren’t Bidding High Enough
One possible reason your ads aren‘t showing is that you aren’t bidding high enough. PPC networks use an auction format in which advertisers’ bids determine ad placement. If an advertiser competing for the same keyword outbids you, their ad will rank higher than yours.
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#2) Your Ads Weren’t Approved
Perhaps your ads aren’t showing because the PPC network didn’t approve them. All of the leading PPC networks — Google AdWords, Bing Ads, and Facebook Ads — have strict standards regarding ads’ content and quality. Failure to comply with these standards may result in your ads being disapproved or otherwise rejected.
#3) You’ve Reached Your Daily Budget
A common feature found in all PPC networks is the ability to set a daily budget. Without a budget set, your ads will continue to run, all while racking up click charges. Depending on your keywords and bid prices, this can quickly burn a hole in your business’s marketing budget.
While setting a. In addition to conversion optimization, they can help troubleshoot issues like ads not showing. While PPC can attract tons of targeted traffic to your website or other digital properties, it’s only effective if your ads show when someone searches for your target keyword.