If you have created an app, you want to do everything you can to increase app downloads and improve its ranking. Many times, that means adjusting your marketing strategy, but it should also mean taking a closer look at your app.
If you want your app to be successful, you should look to other apps that have done well. When you do, you’ll notice that they have these four things in common.
Simplicity Is Key
When you start designing an app, it’s easy for your ideas to get away from you. With the mentality that more is better while you daydream about all the stuff you can do with your app, you’ll quickly find that you’ve gone way too far. Especially when you consider the fact that simple is better.
Just because it’s simple doesn’t mean your app won’t have a lot to offer. Simplicity means:
- The screen is uncluttered
- Use of the app is intuitive
- Basic fonts and colors are used
You want users to be able to use the app without reading a manual. They should be able to use the app for the very first time as if they’ve been using it for years.
Information Input Is Easy
Information input is especially important for ecommerce apps, but any app that allows users to input their personal information must make that easy.
Start by minimizing the number of fields that need to be filled out by only asking for information that is absolutely necessary. You can also combine fields to make the process seem less cumbersome. For example, users can fill out their first and last name in the same field.
It’s also a good idea to enable autofill on your app. It can fill in city and state information based on a zip code and it can make repeat orders easier to place.
Personalized User Experience
The wave of the future of marketing is personalizing the customer experience. That means custom recommendations from clothing shops you frequent, internet ads that show products that are similar to previous searches, and it means allowing users to customize their app experience.
You can customize the experience for your users by using location data and behavior analytics, or you can give them the ability to customize the app themselves. Allow them to choose which buttons show up on the home screen and give them the ability to change the background color.
The internet is always changing and updates are being released all the time. It doesn’t take long for an app to become obsolete if the development team isn’t rolling out regular updates.
Based on user feedback and analytic information, you should be updating your app regularly. It ensures a great user experience, and it also shows users that your app is still relevant.
There’s no reason to reinvent the wheel and discover through trial and error what makes for a good app and what doesn’t when so many people have come before you. Follow their lead and integrate these four features into your app and you can boost your chances of success.