If you have created an app, you want to do everything you can to increase app downloads and improve its ranking. Many times that means adjusting your marketing strategy, but it should also suggest taking a closer look at your app.
If you want your app to be successful, you should look to other apps that have done well. You’ll notice they have these four things in common when you do.
Simplicity Is Key
When you start designing an app, it’s easy for your ideas to get away from you. With the mentality that more is better while you daydream about all the stuff you can do with your app, you’ll quickly find that you’ve gone way too far, especially when considering that simple is better.
Just because it’s simple doesn’t mean your app won’t offer much. Simplicity means:
- The screen is uncluttered.
- The use of the app is intuitive.
- Basic fonts and colors are used.
You want users to be able to use the app without reading a manual. They should be able to use the app for the first time as if they’ve been using it for years.
Information Input Is Easy
The information input is significant for eCommerce apps, but any app that allows users to input their personal information must make that easy.
Start by minimizing the number of fields that must be filled out by only asking for necessary information. You can also combine lots to make the process seem less cumbersome. For example, users can fill out their first and last names in the same area.
It’s also a good idea to enable autofill on your app. It can fill in city and state information based on a zip code, making repeat orders easier to place.
Personalized User Experience
The wave of the future of marketing is personalizing the customer experience. That means custom recommendations from clothing shops you frequent, internet ads that show products similar to previous searches, and allowing users to customize their app experience.
You can customize the experience for your users by using location data and behavior analytics, or you can give them the ability to customize the app themselves. Allow them to choose which buttons show up on the home screen and provide them with the ability to change the background color.
Regular Updates
The internet is always changing, and updates are constantly being released. It doesn’t take long for an app to become obsolete if the development team isn’t rolling out regular updates.
You should update your app regularly based on user feedback and analytic information. It ensures a great user experience and shows users that your app is still relevant.
There’s no reason to reinvent the wheel and discover through trial and error what makes for a good app and what doesn’t when so many people have come before you. Follow their lead and integrate these four features into your app, and you can boost your chances of success.
