It’s one of the fastest growing industries of recent times and in truth, it’s transformed the way a lot of businesses work. However, with so much publicity surrounding digital marketing, it stands to reason that there’s also a lot of misinformation which is published.
You only have to take a look at social networks and read at what the experts are reporting to see this. For every Jonathan Disegi talking about the real techniques, there’s someone else who is perhaps going down a path that isn’t quite as accurate.
All in all, it means that life for an entry-level digital marketer can be made somewhat difficult. This is one topic that could probably be constantly talked about and every month we are subjected to more myths. For the time being, we have collated some of the most common misconceptions which are branded around on social media, and published them here. Here goes.
“SEO is dead”
This is an old classic and anyone who has been involved in SEO, or just general digital marketing, has probably heard it time and time again.
Let’s be frank here; SEO has changed. Several years ago there were all sorts of techniques that worked, many of which were against Google’s guidelines. In simple terms, the game has just got harder, and the “black hat” methods that were once so golden just don’t work and aren’t effective to use.
Instead, SEO involves a lot more creativity and attracting backlinks the right way. Additionally, let’s not forget the technical element of SEO – you might have the most beautiful-looking website in the world but if your title tags, canonicals and navigation are all over the place, it will all be for nothing. This fuels the argument that SEO is most definitely not dead.
“Negative social media comments are terrible for business”
Sure, nobody wants to attract negative social media comments – but it’s part and parcel of the game.
In a lot of ways, businesses should view these comments as an opportunity. Showing that you immediately address customer concerns can do the world of good for your company’s reputation and over time, it’s responses like this that will boost your business no-end.
It’s also worth mentioning that as your company grows, it stands to reason that you’ll probably get more negative comments. The trick is to manage them and turn unhappy customers into ones that are pleased with how you have handled a situation.
“Once your first test works, you can set and forget”
Testing is a massive part of the role of a digital marketer – no one will dispute this. However, once a company has found the “golden ticket”, the test that beats all tests prior to it, the general consensus it that they can forget about any further tests.
Well, this is the best way to stand still. Not all tests are going to work successfully, but the best approach is to keep trying in a bid to find the next big thing that is going to trump everything else you have done previously. There will always be new methods and by not investing in any new tests, you’ll be missing a huge trick.