In the previous article about how you can grow your Instagram account with hashtags, we discussed how frustrating it can be to have a business Instagram account with only a handful of followers. Growing your Instagram account – and other social media profiles – is a marathon, not a sprint, so don’t get frustrated just yet.
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2019 will be an even more exciting year for social media marketers and businesses to reach their customers through Instagram, Facebook, and other social media sites. Here are the tips you need to follow to prepare for the competitive year and grow your reach further.
Plan Your Storyline
At the heart of every successful social media marketing campaign lies a good story the audience loves following. While great visuals and striking content work on their own, you build a strong audience base – your followers – by engaging them using compelling stories.
Great stories can be about anything. You can tell behind-the-scenes stories about your business, how you turn a product idea into tangible products that customers can buy, or even about the people behind your brand. Depending on how you tell these simple stories, they can be very engaging.
Planning your social media stories also keeps the audience wanting more. With a coherent storyline to follow, more people will follow your Instagram, Twitter, and other social media accounts to stay up to date.
Expand Your Reach
Social media is also the perfect avenue for expanding your reach and connecting with new potential customers. There are more ways to expand your reach, including by working with top influencers and running contextual social media campaigns at different times.
2019 is the perfect year to work with a good and experienced social media marketing agency. The industry is filled with creative people who can help you explore your social media accounts’ true potential through great campaigns and the right influencers.
You don’t even have to worry about the budget because – like all other digital marketing instruments – social media marketing can be very affordable. There are now micro-influencers and nano-influencers to work with, so you can create as big of an impact without spending a fortune.
Focus on Your Target Market
Casting a wide net and hoping for the best isn’t what you want to do with your social media activities in 2019. It is not the approach you want to take with other digital marketing activities either. Trying to reach and please everyone is a costly and energy-intensive endeavor that doesn’t produce the results you expect from online marketing.
Instead of trying to reach everyone, invest more in getting to know your target audience. The more you know about your audience, the better you can adjust your social media posts and campaigns to their liking, and the more effective those posts and movements will be in return.
The approach also brings higher user engagement, the metric you wanted to focus on in 2019. Now that you have these tips in your arsenal, boosting your social media user engagement and achieving your digital marketing objectives should not be challenged.
