As a website owner, you have most likely heard the terms ‘white hat SEO,’ ‘gray hat SEO’ and ‘black hat SEO’ when it comes to trying to get your site ranked online.Below are just a few examples of each type of SEO that is being used by various websites today.

White Hat SEO Techniques – Deemed 100% Ethical by Google

1. High Quality Relevant Content

Thanks to Google’s multiple algorithm updates over the past few years, this has probably become the most important white hat technique to use. When visitors arrive on your site, they will be expecting to find information that is not only 100% relevant to the search term they have used; they will be expecting your content to be as user-friendly as possible as well.

2. Responsive Design

This is another white hat technique that simply cannot be stressed enough. More than 50% of people now access the internet by means of smartphones and tablets, which means that it’s no longer good enough to just fob them off with a basic mobile version of your website. You will now need a site that offers them (and your desktop users) full functionality – right down to being able to pay for goods as conveniently as possible.



Gray Hat SEO Techniques – Technically Legal but Considered Unethical by Google

1. Paying for Reviews

Numerous people write reviews on a range of topics or products in exchange for money or other forms of compensation. There are many people who are willing to write about virtually any topic – as long as they are being paid for it. This can result in their reviews not always being completely honest.

2. Abusing Sharing Buttons

While it is fully permissible to place social media sharing buttons in content, it is not ethical to click on them yourself in an effort to make site visitors think that your post has been shared more times than they really have.

Black Hat SEO Techniques –Not Permitted by Google

1. Hidden Text and/or Links

Hidden text and links can be classified as that which is either too small to read easily or that has been made the same color as the background that it appears on. Text and links should always be 100% legible.

2. Duplicate Content

This refers to copying and pasting content from another site on to your own in an effort to improve website traffic. Google now penalizes sites that are found to be copying content – even if they have express permission from the original poster to do so. Always ensure that all of your content is 100% unique.

If all of this information seems overwhelming to you, it may be time to enlist the help of our team here at Seologist. This will enable you to rest assured that only white hat or permissible SEO techniques are used on your website to help it rank as highly as possible online. Our Toronto OneCore Media team is waiting to hear from you.