I want to write an SEO tips and tricks article. I’m sure my SEO techniques work well enough, but please let me know if you can improve them. Everyone knows that the key to good SEO after your site is ‘optimized’ correctly is new content, but here are my top tips for Joomla website SEO. I hope you find them useful:
Keyword Research
Use Google to help you find keywords associated with your business. When you type words in the search bar, Google suggests other keywords that you could use. Google Keyword Tool is a great resource for researching keywords for your business. It allows you to analyze a word to see how many people search for that word every month in a regional area.
I think optimizing for keyword phrases rather than individual words is better, as people are more likely to specify their searches to ‘web designer Melbourne’ rather than just ‘web designers.’
Google prefers to show its customers more localized returns by displaying the local search returns in a right-hand column map. When you scroll down, the map goes over the paid advertisements.
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Google Places
If you haven’t got a Google Account, it’s worth creating one to access all the tools Google offers. For your account page, you can create a Google Places listing for your business. You can add business hours, payment terms, and the categories you want to be found for, and it’s free. Everything counts.
Browser page titles
Each web page should have unique browser page titles and be no more than 70 characters long. Include keywords in your browser page title. In Joomla, the browser page title is either controlled by the Menu or the Title of your page/item. If you create a menu item to link to a single page, you can retain the browser page title by clicking Menus.
Select the link to edit
- Click ‘Parameters System and enter the keyword-rich page title in the Page Title field.
- If you view an article in a category, the browser page title is taken from the title of the page you are viewing.
Tags
Ensure each page has H1, H2, and p tags. Remember to include keywords in your page titles. When setting up a Joomla site, I prefer to use K2 to create my pages/items and write my page titles using the H1 tag. There should be only one instance of an H1 tag on the page. Otherwise, it looks like spamming.
Images
Every image should have an ‘alt’ and ‘title’ description so that the search engines know what it is. Ensure your images are optimized before uploading them to your website for faster loading times.
Interlinking
This is easier to do once you have a few pages on your site. When writing articles, link keywords in your text to other relevant pages like Wikipedia. This makes it much easier for people to get around your website without going up to the Menu and drilling down for info. Internal links and some external links to your site also rank.
Backlinks
When looking for backlinks sites, you want PR1 sites. These Page Rank 1 sites allow you to write on their blogs or create an account to add a backlink. Remember, the anchor text is the most important part of the backlink, as it should be descriptive and include your keywords. The link would probably work better if linked directly to the page the anchor text refers to.
Example: Web Designers Melbourne
Ideally, you want your backlink placed on an ‘important’ page on a well-ranked site. Don’t use backlink farms. Your website will take a serious nosedive if you do. Create the backlinks slowly over time, and be patient.
SEO Friendly URLs in Joomla
When creating your Joomla site, using the Search Engine Friendly URLs is best. If your server is Apache, you must change the file name on your server. In the root folder, locate htaccess.txt and change it to. htaccess
If a.htaccess already exists, I usually delete it and rename the htaccess.txt and use that.
When you have done that, log into your Joomla website and go to:
- Site / Global Configuration
- Ensure the ‘Site’ tab is selected, and you will see the SEO settings on the right.
- Search Engine Friendly URLs – Yes
- Use Apache mod_rewrite – Yes.
- Add suffix to URLs – No.
- Press Save.
- Now, all of your URLs will have easy-to-read URLs.
Articles / Items
When writing an article (or Item in K2), you must fill out the ‘Metadata Information.’ The description box is the short description people see when searching Google pages, so write it well and concisely. The ‘Keywords’ field is self-explanatory. Add keywords and phrases separated by commas.
In the Robots field, enter: ‘index, follow.’
- In the Author Field, enter Your name and keyword. It can’t hurt.
- Don’t forget the H1, H2, and alt tags when writing your article.
Sitemap
When your site is ready, you should create a sitemap.xml file. Google search XML sitemap creator, and you’ll find a place to help you make one of these. When it’s complete, download the sitemap.xml file to your computer and upload it to your server. Now login to your Google Account and click Webmaster Tools. Add your site to your Webmaster Tools.
Submit your sitemap to Google.
The best way to submit your site to Google is not through a Submit URL but through your webmaster tools. Click ‘Diagnostics’ in the left column. Then click ‘Fetch as Googlebot.’ You can add the main him page and any other key pages on your site here. Google will find your other pages, but it’s good to let them know about your key pages.
Robots
Your site should have a robots.txt file that tells visiting search engine robots which pages they should look at.
This is mine as an example:
User-agent: *
- Allow: /sitemap.xml
- Allow: /index.php
- Allow: /index.html
- Allow: /index.htm
- User-agent: *
- Disallow: /akeeba-backups
- Disallow: /cgi-bin
- Disallow: /logs
- Disallow: /plugins
- Disallow: /tmp
- Disallow: /xmlrcpc
- Disallow: /administrator
- Disallow: /cache
- Disallow: /editor
- Disallow: /help
- Disallow: /includes
- Disallow: /language
- Disallow: /media
- Disallow: /modules
- Disallow: /templates
- Disallow: /installation
Google Analytics Code
Log into your Google Account and go to Google Analytics. Create the right analytical code and put this code in your index.php file before the tag. This way, you can track the search terms people use when arriving at your site, along with lots of other information.
