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5 Tips on How to Go About Social Media Marketing

If you are a Facebook or Twitter user for quite a well, you are probably thinking about social media marketing. After all, you already have had a lot of practice with these sites with your friends. Right?

Wrong. There is a vast difference between running a company profile on Facebook or Twitter and running your profile. The people who will follow your brand’s page on Facebook or Twitter are not your friends but people whose opinions matter in bringing up your brand.

How Businesses Use Social Media for Marketing | SRV Media Blogs

Like you, many more social media marketers are still working their way through this completely new vista of social network marketing. Not all have done it successfully, but the best part is we can learn from those who have gone before us.

We have jotted down a few points as how-to advice for more comprehensive guidance. A few of these suggestions are practical ones you may have previously acquainted with. Still, it always helps to revise the fundamentals before you start.


So here are our five strategies on how to start a successful social network marketing campaign:

1. Double-timing on two social networks is something you should not do.

Being open to this huge vista of social networks, you would probably end up having accounts on Twitter, Plurk, or Facebook and would start twitting or plucking or posting updates on Facebook. This is perhaps the most common issue for all the newbies on the net. However, what we overlook is what stabs us from behind. That is, it is simply impossible to be active on all social networks at once. And because you can’t. . .

2. Be dedicated to one social network and establish your fan base there.

Multi-tasking may be a good attribute, but it takes a toll on the quality of work done. This is what happens when you try your luck on more than one social network at a time. The key to success is to focus on only one at a time. Know all the pros and cons of that social network, and gear up your fan base. Captivate your followers, be regular at posting updates, and start polls and contests. Once you have established a strong fan base, you can rest on your easy chair and let someone else take over while you build another headquarters in another social network.

3. Find a representative for your brand.

A brand ambassador would probably reduce your workload and help to moderate or manage your social network profile by updating your wall, asking questions, putting up polls, or running a contest. Find a person that your fans can relate to. People would not easily trust a brand unless they know the person behind the brand name.

4. Be yourself and shine on.

“If you can’t make it, then fake it” would probably be a bad idea. Your fans will eventually get to know if you are faking it. Social networking is all about engaging and influencing people, being acquainted with them, sharing your views—and building up relationships. You can’t build a relationship based on something that is not real, and even if you do, it would not be long before the truth unravels.

5. Connect with the professionals and become one yourself.

Remember, you are not the only one out in the social networking world. There are plenty of people who use social media marketing to further their brands. Go, converse with the others, and learn the methods and tricks to bring up your brand. Network the way you would offline and be a pro.

A social network may be a virtual entity, but it is as social as it is in real life. Treat your followers politely, gracefully, and humbly would take you deep into the social network and earn your appreciation. Then you would not have to a trot lonely road; rather, you rise with time.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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