If you are a Facebook or Twitter user for quite a well, you are probably thinking about social media marketing. After all, you already have had a lot of practice with these sites with your friends. Right?
Wrong. There is a vast difference between running a company profile on Facebook or Twitter than running your personal profile. The people who will follow your brand’s page on Facebook or Twitter are not your friends but people whose opinions really matter in bringing up your brand.
Like you, many more social media marketers are still working their way through this completely new vista of social network marketing. Not all have done successfully, but the best part is, we can learn from those who have gone before us.
We have jotted down a few points as how-to advice for more comprehensive guidance. A few of these suggestions are practical ones which you may be previously acquainted with. Still, it always helps to revise the fundamentals before you startup.
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Being open to this huge vista of social networks, you would probably end up having accounts in Twitter, Plurk, or Facebook and would start twitting or plucking or posting updates on Facebook. This is probably the most common issue for all the newbies out on the net. However, what we overlook is what stabs us from behind that is, it is simply impossible to be active on all social networks at once. And because you can’t. . .
Multi-tasking may be a good attribute, but it takes a toll on the quality of work done. This is what happens when you try your luck in more than one social network at one time. The key to success is to focus on only one at a time. Know all the pros and cons of that social network, gear-up your fan base. Captivate your followers, be regular at posting updates, and start polls and contests. Once you have established a strong fan base, you can rest on your easy-chair and let someone else take over while you proceed to build another base in another social network.
3. Find a representative for your brand.
A brand ambassador would probably reduce your work-load and help to moderate or manage your social network profile by updating your wall, asking questions, putting up polls, or running a contest. Find a person that your fans can relate to. People would not easily trust a brand unless they are familiar with the person behind the brand name.
4. Be yourself and shine-on.
“If you can’t make it, then fake it” would probably be a bad idea in this sphere. Your fans will eventually get to know if you are faking it. Social networking is all about engaging and influencing people, acquainted with them, sharing your views—building up relationships. You can’t build a relationship based on something that is not real, and even if you do, it would not be long before the truth unravels.
5. Connect with the professionals and become one yourself.
Remember, you are not the only one out in the social networking world. There are plenty of people who use social media marketing to further their brands. Go, converse with the others, and learn the methods and tricks to bring up your brand. Network the way you would offline and be a pro.
A social network may be a virtual entity, but it is as social as it is in real life. Treat your followers politely, gracefully, and humbly would take you deep into the social network and actually earn your appreciation. Then you would not have to a trot lonely road; rather rise with time.