3 Reasons Your Business Needs to Use Responsive Web Design
Responsive web design has come a long way and will soon be the standard design format for all websites. Responsive design rearranges your site to provide the optimal viewing experience based on how the user is accessing your site. That means that a mobile phone user may see a website with a dramatically different layout from a desktop user’s. With more people using smartphones and tablets, you must cover all bases. Even web hosting providers include responsive templates due to the sheer demand from their customers. Here are three strong reasons why your business needs to use responsive design.
Reason #1: Up to 51.3% of All Web Visits Came from Mobile Devices
This statistic will shock you if you haven’t set up a responsive design yet. Statcounter has found that mobile device usage has finally surpassed desktop usage. Up to 51.3% of all web visits originated from mobile devices. Of course, that doesn’t mean that half of your visitors will be comprised of mobile users. But it still means that a large chunk of them are. Even if 20% of your web visitors come from mobile devices, you lose big by not having a web design optimized for this group.
And if you think that these mobile users visit your site to window shop, think again. Outer box reports that 62% of smartphone users have bought something using their phone within the last six months. Around a third of all purchases during the holiday season were made on a smartphone in the eCommerce industry. You are losing out on many sales by not having a responsive website optimized for these users.
A responsive site is also important as it supports your other marketing channels. For example, Informz states that 44.7% of users check their email from mobile devices. If you’re creating an email marketing campaign, almost half of your prospects and customers will be on a mobile device. And if your website is not optimized for mobile devices, your campaign will be sure to flop. Not having a responsive design will hurt you even more if you actively run social media marketing campaigns.
Reason #2: Responsive Designs Contribute to Better Search Engine Results
Did you know that over 30% of searches on Google are made from mobile devices? How about the fact that Google displays completely different search results for mobile searches? Just because your site ranks well in the organic search results for desktop searches doesn’t mean it will translate to the mobile search results. Google has made being mobile-friendly a search engine ranking factor. The scary part is that it is very binary. Whether your site is mobile-friendly or not, there’s no scoring system applied if your site isn’t mobile-friendly.
Google has also recommended responsive design and a mobile-first approach. They want their web admins to follow the changing trend instead of adopting slowly. Another big benefit of setting up a responsive website is using one URL instead of two URLs with a separate mobile site. Having one URL makes it easier for you to manage and build on your marketing and SEO campaigns. It also eliminates many problems from having two different URLs (but the same sites) while slashing expenses.
For example, you’ll have to create two pieces of content for each site. Putting the same content on both sites will penalize one of the sites for duplicate content. You’ll also have to build links for both sites, creating a huge challenge when you consider how hard it is to generate high-quality backlinks.
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Reason #3: Responsive Web Design Leads to Higher Conversions and Happier Users
By not having a responsive web design, the odds are against you. Users not served an optimized viewing experience will be far more likely to abandon your site. Even if the users don’t leave your site immediately, your site will not be presented well, resulting in poor sales conversions. Even if your website is not designed to sell, you need to make sure that it’s still eConsultancy has a collection of companies that saw a boost with the change. In the examples, Lovehoney increased their mobile conversions by an average of 80%. Bench doubled its transformation on the Magento platform. State Farm hit a record-breaking 56% conversion rate with the switch.
However, there are still some challenges that come with responsive web design. Loading time is still an obstacle many websites face due to slower connections and mobile devices’ performance. Long loading times result in users abandoning the site due to frustration. You must still use CSS, image size optimization, preloading, and other solutions to solve the loading problem.
So those are three reasons your business needs to use responsive web design. Many web hosting providers offer responsive templates/themes but remember that you still need to put in a decent amount of work to optimize your site with these templates/themes. You may want to consider investing in a premium template/theme, often optimized for fast loading times, simplified navigation, and cleaner layouts.
