Search Engine Optimization is important for any business that has an online presence. Search Engine Optimization or SEO is providing search engines such as Google, Bing, and Yahoo the keywords, phrases and/or additional information that they need to recognize your website. Once your website is recognized by the search engines, they will place your website on their returns page.
For the majority of major brands, being recognized by a search engine may not be at the top of their “to-do list” as they clients already know how to find them. However, what about the small businesses? How does SEO impact small online businesses?
If you are a small business that has been constantly wondering why SEO is so important for your company, below are four reasons that SEO is important small businesses.
1. Consumer Reach
Search engines are often considered a form of a trusted verification for their users. So, if your website comes up as one of Google’s top website selections, then chances are people will trust your site as credible and visit. If you are one of Google’s top picks, within those key words or phrases searched, you will have the potential to reach thousands of visitors. Plus, once the visitors actually visit your site and are satisfied, they will also share your website with their family and friends adding to the visibility of your site.
2. User Satisfaction
Search engines such as Google, want to provide their users with the most up-to-date and accurate information that is available. Therefore, SEO is providing the user of the search engine with the strongest and most important qualities of strong customer service: meeting their needs promptly, user-friendly, and correct information. If you satisfy the visitor, the visitor will return again as a client.
3. Potential Conversion
If done correctly, SEO will guide visitors to your website who are already looking for a product or service that you are offering. That is half of the battle. That instantly makes the visitor to your site a potential customer. Once on your site, you have to show them why you are better than your competitors. If you provide them with an easy to navigate site, that is clean and streamlined, then you have the potential to gain a new customer.
4. Create Brand Awareness
in the dictionary as the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. Brand awareness is one of the best ways to promote your business and build customer confidence. The more you strengthen your brand awareness you can focus on creating content and developing new products to meet your customer’s needs.
In order for your company to have growth, it must. To be competitive in the marketplace and create revenue, SEO will continue to be a necessary tool. And while SEO is such an intricate part of solidifying your online presence, your product or content must also be strong to keep the visitors coming back.