Whether you have a small startup or an established brand, the digital realm offers endless opportunities to engage with existing customers and reach new ones. If traditional forms of marketing are coming up short for your brand, influencer marketing could provide the boost you’ve been missing.
The key to successful influencer marketing is finding that perfect synchronicity with your brand at a cost point that makes good business sense.
Here are a few key points to help you maximize ROI:
- Successful influencer marketing requires a well-thought-out plan that allows you to reach your target audience with relevant content. Your brand can miss a golden opportunity without a proper plan and the time to pull it off. Studies conducted by the National Retail Federation have shown that at least 40 percent of consumers begin their shopping before Halloween. The same logic applies to other key shopping milestones throughout the year or if you’re trying to build hype for a certain event. The main takeaway: plan the execution of your influencer marketing campaign accordingly and give it enough time to succeed. READ MORE :
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- Find your influencers — spotting your target market is one thing; spotting your most impactful influencers is another. This is where planning pays off since finding the perfect advocate for your brand can take some time. Consider which platform best fits your brand, and use that to help guide your influencer search.
- Target millennials — it’s no secret that millennials spend a lot of time online, a good portion of which involves their favorite influencers. Many brands overlook the purchasing power of this generation—one that pays $600 billion every year on shopping. Connecting your brand with the right influencer offers a way to tap into that target market more cost-effectively than most traditional forms of marketing.
- Find the right platform — each platform caters to a certain audience and comes with its strengths and weaknesses. For example, while YouTube specializes in video content, Instagram and Pinterest deliver the best photo experiences. Likewise, simple blogging platforms are ideal for in-depth how-to articles or long-form content. So remember this when choosing a platform—and, by extension, an influencer—for your brand.
- Be realistic — size matters when it comes to influencer marketing, but it isn’t everything. In other words, please don’t get hung up on the number of followers an influencer has, especially since this will often reflect the cost of their services. Instead, look at their followers’ engagement and relevancy to your brand. If this is your company’s first foray into influencer marketing, you might want to ease into the experience on a smaller scale. Also, measure success (as much as possible) by establishing a series of KPIs and setting up whatever metrics you can. This will give you a more objective view of the campaign’s success and offer valuable insights for future initiatives.
Influencer marketing has proven to be an effective way of reaching audiences, especially millennials. That being said, it’s only one part of the equation. It would help if you complemented your influencer marketing efforts with relevant brand and product marketing initiatives. PNH is a marketing company specializing in events, exhibits, trade shows, and more. PNH is known for its personalized service and custom capabilities, especially in large-format printing. Visit https://www.pnh.ca/ to learn more.
