Chances are, you’ve got the basics of online marketing down. You understand the importance of posting on social media, of having a blog, and sending out an email newsletter. So, what’s the next step if you want to increase your web marketing efforts?
Web marketing is a wide, wild world. There’s always something you can do to turbo-boost your efforts, and in turn, increase your bottom line. Here are a few ideas.
Get a Grip on Your Data
The only way any web marketing strategy is successful is if you are able to measure the results of your efforts. Unfortunately, that’s easier said than done.
There are a lot of metrics to keep track of. How many people visited your website, how many customer service reps responded to queries, how many purchases were made on your site, and the list goes on.
To make things even more complicated, that data is likely spread across multiple platforms. Hunting it down and analyzing it is a huge headache.
Instead of bouncing between data sets, use data catalog software to organize it. Being able to access everything in the same place will make it much easier to review your data so it can be used to alter your marketing strategy.
Have Conversations with Customers and Clients
Social media is an important aspect of web marketing. However, there’s a lot more you can do besides posting on Instagram and Twitter.
Take things up a notch by using social media to have conversations with customers and clients. You can be informal by thanking customers for their comments, or you can create a plan for providing legit customer service on social media. Not only will customers think you care about them, you can also learn a lot about their wants and needs, which can ensure you’re creating products and services that are relevant.
Get Serious About Content
You’ve got content on your website. You’ve got a blog. You post regularly to social media.
That’s all a great start, but how much are you really thinking about the content you post?
A lot of businesses just slap content on the internet because some content seems better than nothing, but if you really want to turbo-boost your marketing efforts, you have to take a closer look.
There is a lot you can do to create more engaging content:
- Understand your audience
- Vary blog formats to keep things interesting
- Choose a tone and stick with it
- Only create valuable content
At the end of the day, it’s all about creating content that people actually want to read. If your own content doesn’t sound interesting to you, it’s definitely time to rethink your content strategy.
Take the Next SEO Step
A lot goes into SEO. Your content may already have keywords and phrases, but are you utilizing them correctly? What about links? Do you know how long an SEO-friendly article should be?
There’s always something new can you can be doing to boost your SEO efforts, especially since the rules of the game are changing all the time.
For example, keywords can be used throughout the content, but they can also be used in headers, titles, metadata, alt tags, and more. You could consider revisiting existing blog articles to make them longer, and you could research the growing popularity of external linking.
Choose a new SEO strategy and focus on it to see if you can get more organic traffic from search engines.
Try Your Hand at Videos
Pictures are a must on any blog. They’re a must on any website, and they make the world of Instagram go round. You definitely want to make sure you’re creating high-quality images, but once you are, what is the next step?
Give videos a try!
Post videos on your website, use a video as inspiration to create a blog article, or post tutorials on YouTube. Promotional internet videos have many benefits that include:
- Videos receive more shares on social media than traditional content
- They are a great way to convey more in less time
- You can build a more intimate relationship with your customers
It’s easy to feel overwhelmed when it comes to web marketing. There’s no reason to think you have to do it all at the same time. Continue doing the things you have been doing for your business already, but try adding one of the ideas on this list to your marketing efforts. Any one of these strategies is sure to turbo-boost your marketing strategy, and your bottom line.