Marketing trends continue to evolve in 2018, with technology remaining the primary driver of the digital marketing transformation. The rate of change is also growing faster, and developments like mobile marketing have become essentials rather than options. It’s important that you are aware of the changing trends so that you and your marketing strategies are constantly up to date with what technology can offer and what consumers want. It’s too easy to fall into the pattern of using what has worked in the past. These are the digital marketing strategies that will succeed in the future and the key areas that your digital marketing strategy needs to focus on.
Hyper Focused Content
Although smart marketers are already aware that content remains the most important digital marketing tool at your disposal, a surprisingly high number of businesses fail to make use of their content. Hyper-focused content is becoming the most sought-after type, and your business stands to benefit from a narrower content view. This is because your business competition is also using content marketing, and if you want to stand out from the crowd then you need to create something different. Look for sub-niches in your target demographics, and design your content and your marketing specifically for those groups. Make the difference between creating original content and creating the same content that everyone else is using, and your content marketing will be much more successful.
While every marketer is well aware of the need for a strong SEO strategy, many are already falling behind when it comes to the changing way that users are conducting their searches. For the last decade, SEO has been about finding the right keywords and making sure that they are integrated into your marketing strategy or PPC campaign. Search engines are changing though, and so are consumers. More people are using voice assistants when it comes to making search engine queries, and as the use of automated assistants like Siri and Alexa continues to grow, this trend looks set to become the norm. This will mean changing the way that you create your content and landing pages. Think about the questions that will be asked by consumers that will lead them to your site. This subtle alteration in the design of your website and your content could be all you need to distance yourself from the slower competition.
The rise of AI
Artificial Intelligence is already everywhere. Most people are unaware of just how much AI there already is around us, and your digital marketing is simply the latest area where AI can help you. At the moment, AI is currently transforming the way that consumers interact with businesses, and you can be using it too. Simple tools like chatbots can transform your customer support capabilities, and even help to generate more sales whilst creating a more personal experience for users. For those using dedicated e-commerce stores, integrating AI into your functions is easily possible. It’s often wise to make use of a professional e-commerce developer services such as those available atto ensure that your functionality and branding is consistent across your web presence, no matter how much AI you integrate.
Traditional marketing is constantly evolving, and the future remains resolutely digital. Knowing the emerging trends is the best way to keep ahead of them. Remember that you don’t need to make use of every digital option and that your customer should always be your priority. There’s little point in making use of the latest technology if it doesn’t benefit the consumer in any way.