How often have you visited a website only to see that the information is at least a few months old? If you’re a business owner, your to-do list is undoubtedly long, but keeping your website up to date should be one of your priorities.
If you have a brick-and-mortar business, you might wonder if it’s all that important to keep your website updated regularly. Regardless of whether you have a small online business, a large brick-and-mortar store, or use your site for other reasons, regular updates are more important than you may think; here’s why:
- You can improve your search rankings.
- You have returning customers and attract new ones.
- You’re more likely to catch problems that may hurt your business (such as bad links)
- Regular updates mean that you care about your business.
Decades ago, when websites were new and took a long time to design, updates and edits were a bit of a hassle.
Today, when you use a website builder from things you should consider when updating your website., regular updates are quick and easy, so you don’t need to worry about your site being down too long or sacrificing valuable time at work. Here are some
Blogging is a great way to keep your website up to date, and it can keep your customers engaged and coming back to visit your site regularly. Depending on how you use your website, you can showcase products you sell on your blog, write articles about how to use the products you sell, promote giveaways or contests, and even share the story of how you started your business.
When you have a blog, you can write about whatever you want, but it’s most important to write regularly or create a schedule where you post once a week on the same day. Once your customers are aware of your blog (and you post relevant content), they will likely return to your site.
If you build a website, have it go live, and do nothing else, many things could change (or not work), and you might not even be aware. Making updates on your website is important to ensure that your site visitors have the best user experience.
Haven’t you had any visitors to your website in a while? Maybe your sales are stagnant. It’s time to look at your site and check aspects from the design to whether your site works on all devices.
Perhaps your site looks flawless, but there are broken contact links. Maybe you chose a color or design template that you love, but it’s not appealing to your customer base. It’s always smart to check in and see if everything is working, looks good, and is relevant to your target audience’s interests, wants, and needs.
When building your website, you might be eager to design it quickly and get it up and running as soon as possible. Don’t ignore the essential information like the “About Me (or About Us)” section, FAQ page, social media buttons, and other important contact info.
It’s never too late to update your website with the essentials, but it’s best to do it sooner than later to ensure you reach your target audience and customer base. Not only is it an easy way for your customers to contact you, but it shows them that there is “human life” behind an online presence.
If you’re not interested in creating a blog, you should still find a way to keep your content fresh and update it regularly. Whether you post new pictures or upload new products, find a way to engage with existing and potential clientele.