How many times have you visited a website only to see that the information is at least a few months old? If you’re a business owner, your to-do list is undoubtedly long, but keeping your website up to date should be one of your priorities.
Blogging is a great way to keep your website up to date, and it can keep your customers engaged and coming back to visit your site regularly. Depending on how you use your website, you can showcase products that you sell on your blog, write articles about how to use the products that you sell, promote giveaways or contests, and even share the story of how you started your business.
When you have a blog, you can write about whatever you want, but it’s most important to write regularly or create a schedule where you post once a week on the same day. Once your customers are aware of your blog (and you post relevant content), they’re likely to return to your site.
If you build a website, have it go live, and do nothing else, many things could change (or not work), and you might not even be aware. Making updates on your website is important to ensure that your site visitors have the best user experience.
Haven’t had any visitors to your website in a while? Maybe your sales are stagnant. It’s time to look at your site and check out aspects from the design to whether your site works on all devices.
Maybe you chose a color or design template that you love, but it’s not really appealing to your customer base. Perhaps your site looks flawless, but there are broken contact links. It’s always smart to check in and see if everything is working, looks good, and is relevant to your target audience’s interests, wants, and needs.
When you’re building your website, you might be eager to design it quickly and get it up and running as soon as possible. Don’t ignore the essential information like the “About Me (or About Us)” section, FAQ page, social media buttons, and other important contact info.
It’s never too late to update your website with the essentials, but it’s best to do it sooner than later to ensure you are reaching your target audience and customer base. Not only is it an easy way for your customers to reach you, but it shows them that there is “human life” behind an online presence.
If you’re not interested in creating a blog, you should still find a way to keep your content fresh and update it regularly. Whether you post new pictures or upload new products, find a way to engage with existing and potential clientele.