Creating a website is one of the challenging tasks that a business owner needs to deal with. You have the option to hire someone for creating your website, but you can always do it by yourself. There are certain essential elements that cheap web design must have in order to be successful and as long as your website boasts these elements, whether it was designed by a pro or not becomes insignificant.
If you decide to brave the process and do it on your own, here are some helpful pointers.
Business owners can’t help but look for cheap websites while staying on top of the game. Some people think that it’s crucial to change the way they do things to keep up with the competition. However, this is not always the case, and there are times when doing so is not even necessary.
In fact, when you get attracted to shiny new things, it might hurt your business. Deciding to change your course right away without considering the impact of your actions could be detrimental to the business. If you’re sailing, you want a captain who will get out of his cabin and be on a deck to see what is on the horizon.
You need to follow a similar logic when it comes to launching cheap websites. Remember that the key to launching a successful venture is to focus on activities that will help you earn a lot of money. You should not be swayed by trends or the latest gimmicks on the market.
Focusing on the things that matter is based on the Pareto principle – a concept that many businesses can learn from. This rule suggests that 80 percent of your success will only come from 20 percent of your efforts.
At the end of the day you need to consider the following things to figure out if you have to go the DIY route.
Cheap websites might not cost a lot but look into who will be the person in charge of the content on your website. Bill Gates and even Google agree that content is king which is also why it is the hardest thing to produce.
Planning for content is so important that you have to do this prior to designing your website. Content and web page design have to go together, but it’s easier to have content that you can build your website’s design on. When working with a team, creating content is not just a crucial process, it is also a good way to get all employees involved in the process. Let them know about the initiative and listen to their feedback. They might have much to contribute to the effort.
At this point, SEO is not much of an issue yet. Among the things you can do is explore the kind of content your competitors have been sharing. This can help you to get a better idea of what type of information your target market is looking for.
One aspect of a competitor’s website you have to focus on is their home page. The first page that the visitor will see is the most important, so you have to pay a lot of attention to this to make sure that the web page design will attract people.
For your home page, you need to emphasize what your business does and the products you offer. As far as possible try to concentrate on one thing so that you can become really good at it.
Then, you need to find a way to build your credibility. You can do this in different ways including reviews. Potential customers are more likely to trust a service provider that has reviews. You can also add Better Business Bureau ratings, certifications, and the associations your business is a member of.
Another method to show people what you can do is to have a portfolio. You can also include the kind of work you did for the customer and the customer feedback or review about that service.
Pictures can also tell a lot about your business. You can include a photo of you and your team, but be sure to include a picture that has been taken by a professional. Snapping pictures that can serve as a background can also be helpful.
So, if you have decided that you’ve got what it takes to design cheap websites, be sure to go through this affordable web design checklist to make sure your website is functional not just beautiful.