Google’s algorithm is constantly changing, and every website owners need to keep up to boost their ranking on search engine result pages (SERP). In fact, the tech giant has made it known that content and backlinks are currently the top-ranking factors. There are so many risks that come with engaging in black hat SEO tactics. Such websites may lose a huge amount of resources or end up being banned by Google. Given this, it’s imperative to follow the stipulated guidelines and build links from trusted websites only. More so, tons of digital tools can make the link building process faster and easier. These tips will definitely come in handy as you work with a reputable and build quality links.
Create unique content
People tend to link back to websites that provide valuable and relevant content from time to time. When creating content, ensure that it’s well researched and free of grammatical, punctuation, or spelling errors. Also, craft compelling headlines and add the right keywords with high-quality visuals. It’s never too late to delve into other forms of content apart from texts. For instance, infographics can help your website to attract more attention and shares on social media platforms.
Internal link building
Internal links refer to the links that are found within your site. Most site owners focus on inbound and outbound links forgetting that internal links are important too. It’s an effective way to promote smooth navigation on your site, reduce bounce rate and boost page authority. Search engine bots will also find it easier to crawl and index your site. One sure way to improve internal link building is to link fresh content to relevant older ones.
It goes without saying that several top blogs are constantly searching for guest bloggers. The first step involves researching such sites. Later on, establish a relationship with the owner before writing high quality and relevant articles. Guest blogging helps build a solid inbound link profile, drive more traffic and improve content marketing ROI. Make sure that you have clearly defined goals at the beginning and measure your progress over time. Some of these goals may include creating brand awareness or boosting traffic.
Collaborate with influencers
Influencing marketing is still relevant. It’s a cost-effective means to become visible to a wider audience. You can offer influencers a new product or encourage them to subscribe to a service in return for a review. They usually provide links to sites when creating product reviews.
Comment on authority blogs
Visit top ranking blogs in your niche to drop brief and meaningful comments. If you do this consistently, the blog owner and some visitors will be curious to know more about you. This can lead to strong relationships, and your traffic is bound to increase as they visit your site. Make sure that you include your URL when writing each comment. Although this approach is time-consuming, it offers so many benefits in the long run.