Business and making money are always a competitive game. It can be hard for small businesses to compete, unless they find an edge. Fortunately, in the online world, small businesses can create an edge by ranking for top keywords or even long tail keywords that bring in traffic.
This can be taken a step further with creative social media campaigns and a bespoke marketing plan. To learn more about digital marketing go to BingDigital.com/Magento.
Even if you can’t outrank the big guys for certain keywords, you can level the playing field with paid advertising. Paid advertising done right can enable a small business to bring in targeted traffic from keywords that even the big guys aren’t ranking for. It just requires a laser focused campaign.
Targeting is very important. If you can figure out the demographic of your reader and create an avatar, you can then target those people. This gives you a very good chance of bringing in the exact customer that you want and need. With data driven digital marketing, you can narrow down huge demographics to focus on the exact person that is your ideal customer.
Then using smart copywriting techniques and psychological principles, you can create a highly relevant ad that appeals to your target audience. You can connect with this audience on an emotional level that influences their decisions. Not only is your information targeted and relevant, but you avoid using those annoying advertising techniques that so many people despise.
Sixty-four percent of website traffic comes from search results. With AdWords you can target people doing searches in Google. Having strong SEO goes a long way in search advertising. You can also bump things up a notch using PPC for places where you don’t appear in the organic search rankings.
You can also hone in and target specific people based on their problems, what they want to achieve, and demographics. You can focus in on things like their education level, their profession, or even behavioral traits like buying behavior.
Social media advertising
If you really want to narrow your target audience, social media advertising is a great tool. You can borrow the data collected by Facebook or other social media platforms and advertise to a very specific audience.
You can focus in on things like recent behavior, location, or interest. This can be very affordable if done right. Instead of running large campaigns, you can start small and continue to modify your ad until you get it just right. Social media advertising gives you a huge level of control.
Offering an incentive to get readers to sign up for your email list is a wonderful list building technique. You can also create effective email campaigns that will help you learn about your customers. Once you have this information it is all about segmenting your list.
This gives you huge control. By understanding what these people are interested in and where they are coming from you can personalize your email communications almost guaranteeing you a successful campaign. These are just a few ways that online marketing can help small businesses get as many customers as they want.