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5 Content Marketing Strategies to Put Your WordPress Website’s Profitability Into High Gear

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Building a WordPress website from scratch is easy.

Making sure your WordPress website cuts through the content noise and generates profitable leads, on the other hand, is definitely a challenge.

By now, it’s common knowledge that the volume of blog posts published per day is unreal. Statistics from the website Hosting Facts reveal that brands worldwide upload over 3 million articles on a daily basis.

No — cutting through that much noise doesn’t require you to pump out more content. That would be like adding hay to an already massive haystack.

What you need is a smarter content marketing strategy that maximizes the benefits of every piece you publish.

If you’re wondering how to do this, then you’ve come to the right place.

Here are five strategies that will help your WordPress website stand out and pull in high-quality leads.

40 percent of desktop users abandon websites that take more than three seconds to finish loading. This number climbs to 53 percent if we’re talking about mobile websites.

In other words, your website could be losing around half of your prospective leads just because you forgot to optimize it for performance. Not to mention that site speed is also a crucial SEO ranking factor, which could drastically affect the traffic potential of your site.

A tool like GTmetrix will help you determine if this is the case.

After a thorough analysis of your website, GTmetrix will provide you with a list of reasons why your website runs slowly. More importantly, it lays out optimization recommendations that will address these issues.

WordPress users, of course, have no shortage of plugins that can help with these optimizations. Anything from image compression to browser caching can be implemented without writing a single line of code.

Some of the best performance optimization plugins every WordPress website should have are:

  • ShortPixel
  • W3 Total Cache
  • WP Fastest Cache
  • Fast Velocity Minify

Ahrefs can also unveil your top competitor’s link sources, enabling you to adopt them into your outreach campaign and giving you the opportunity to effectively nullify their SEO advantage.

Aside from the tactics outlined above, there are plenty of other tools you can use to perform competitive analysis on a more granular level.

LongTailPro, for example, can give you a peek at your competitor’s keyword strategy. This will let you utilize all the hours they’ve put into keyword research to augment your SEO and content development efforts.

hire a great freelance writer, below are a handful of ground rules you need to take to heart:

  • If possible, find a native English speaker. The secret to writing English pieces that read naturally is to have an English internal voice.
  • Consider their experience in your niche. The less time you spend explaining terms and concepts, the more productive your freelance content writer will be.
  • Always look for writing samples. If a writer claims to have ghostwritten and can’t provide you with articles under their authorship, consider having them write a sample article paid at a discounted rate.

60 percent of small businesses never recover and fail within six months after a breach.

The good news is, WordPress users have plenty of tools that can protect their website and digital assets from the plethora of online threats.

Wordfence, for instance, is a popular plugin that can supply all the cybersecurity needs of new sites for free. This includes a vulnerability scanner, Web Application Firewall, and two-factor authentication.

For established businesses, you should also consider a managed SIEM or Security Information and Event Management platform that actively monitors your website around the clock. This utilizes threat intelligence feeds and machine learning to identify vulnerabilities on your website’s infrastructure before they even cause symptoms.

85 percent of customers trust online reviews as if they’re personal product recommendations.

With a CMS like WordPress, presenting reviews and testimonials on your website isn’t exactly a technical challenge. Using a plugin like Strong Testimonials, you can seamlessly weave it into your page content in four different ways via shortcode.

Conclusion

There you have it — five proven strategies that can supercharge your WordPress content marketing.

You may be excited to apply all these strategies ASAP, but you need to take one step at a time. Fortune may favor the bold, but all good things come to those who wait.

Whatever you do, practice the art of reviewing your progress and fine-tuning your strategy for maximum results. None of the strategies above are meant to work overnight, so be patient and trust the process. Good luck!

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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