When it comes to improving your business and getting the best for your business’ website, then you’ll want to focus on your SEO! However, with the many updates search engines have with their algorithms and how they measure their rankings, it’s tough figuring out what strategies and tools will last.
Don’t be disheartened, though! Even if there are many updates, these tweaks bring us to better search results and can help bring potential visitors and customers straight to you. As long as you know how to play smart and use similar tactics search engines do, of course.
There are quite a number of tools you can use just for that. So read on as I show you the nine SEO tools for website analysis!
Nine SEO Tools for Website Analysis
Whether you’re taking anor already considered an expert in the field, here are the nine SEO tools to have when analyzing both your SEO strategies and websites:
1.Google’s Webmaster Tools
Google’s Webmaster Tools is a FREE tool that helps you understand the search engine better. They explain the fundamentals of Google search and how it works.
They have the Fetch as Google tool, which helps you see the URL the way Google does, which helps in troubleshooting SEO performance.
It also comes with the, which measures website performance in both desktop and mobile to know what you can improve on for more traffic, both organic and SEO.
2.HubSpot’s Website Grader
This is another free tool which helps uncover better SEO opportunities. They provide personalized reports based on important key metrics, such as:
• Performance: The web page size, speed, and requests
• Mobile-readiness: How mobile-friendly is your website in terms of viewport settings and responsiveness
• SEO: It determines if your site is easy to find by both search bots and humans, taking meta descriptions and [page titles into consideration
Security: It will look into SSL certificates to ensure that the website is safe and authentic to assess
3.Check My Links
Again, another free tool but this time geared towards checking that your links work! This is a broken-link checker which will make it easier for people to make corrections before your page goes live.
The tool will highlight all the good links in green, while those in red are the broken ones. This makes it easier to spot the ones that are inactive or don’t work, so you are able to remove or replace them to ensure better SEO.
4.Moz’s Pro Tools
Whileisn’t free, they come with a 30-day trial period and have very useful features! it’s an all-in-one tool to help your search ranking. They provide resources that help identify SEO opportunities, as well as track your website growth, build reports and optimize the efforts put into your ranking.
For instance, it has a Crawl Test Tool which crawls the entree site quickly, then giving reports on what you can do to improve your website. It identifies duplicate content and other things that may affect SEO performance.
5.UpCity’s SEO Report Card
The UpCity’s SEO Report Card this time helps you see where you are in terms of competition. It’s totally free in exchange for some contact details. It covers the following:
• Rank Analysis: It tells you where the website ranks on popular search engines based on main keywords
• Link Building: It shows how many websites link back to yours
• On-Site Analysis: Shows how successful you were when incorporating the main keyword on your website
• Website Accessibility: Checks load time and crawler accessibility
• Trust Metric: How much your site is trusted or how authoritative it is
6.Screaming Frog’s SEO Spider
There are both a lite and paid version for the Screaming Frog’s SEO Spider, which helps with overall website analysis. Many call it the search marketer’s best friend, and for a reason! It helps crawl websites you specify, examining all URLs for any SEO issues.
The tool will help save you a ton of time and effort in crawling, which can be quite time-consuming, especially with a large website!
7.Found’s SEO Audit Tool
If you want something free, then you’ll like the Found’s SEO Audit Tool, which helps marketers identity and solve common SEO issues on websites.
There are three main parts of the reports this tool creates:
Technical Issues: Identifies domain canonicalization and XML sitemaps
Content Issues: Identifies keywords and metadata
External Link Analysis: Evaluates quantity and quality of external links from your website
These will all help you find what you need to improve on your website!
While it may be a bit pricey, Remove’em saves you a LOT of time in finding broken or fake links from your entire website. This will help with your SEO, as unnatural or fake links can ruin the ranking.
Remove’em will automatically delete all unfavorable links, scanning backlink profile so you are able to remove them or they will be the ones to do so.
9.Varvy SEO Overview Tool
This is a free SEO suiting tool which helps marketers and analysts by providing information on the following:
• Domain strength
• Image SEO
• Social counts and mentions
• Page/technical SEO
• Page speed
Many more aspects are there to help you find what’s needed to improve in your page. What’s great is that results come out in less than a minute and show everything needed to know on website performance.
Wrapping It Up
SEO isn’t just about making sure that you follow the strategies, but also ensuring that these ideas work in helping your website gain traffic and customers. With the right tools, you can analyze the many SEO updates and know how to strategize with the changes.
Hopefully, this article on the nine SEO tools for website analysis helped you out! So don’t wait any longer and look into any of these tools now.
If you have any questions or want to share your tips and experiences on these SEO tools, then comment below. I would love to hear what you have to think.