The “WordPress” developer team has successfully launched their latest WordPress version, called “WordPress Ella.” Numerically, the version number is called version 2.1
To the uninitiated, news like this seems like a normal announcement from software developers and is often passed on. However, from the eyes of a trained mind and savvy businessman, the news of “WordPress Ella” contains many benefits that online business owners can immediately tap into and profit from.
“WordPress Ella” comes with the following enhancements, which are a great resource for online business owners.
1. First on the list of enhancements from WordPress, Ella is an ‘autosave’ function that ensures you will never lose a post again. This is an invaluable tool, especially when you have spent much time in front of your computer screen, brainstorming on what to write to promote your business.
Imagine the horror or frustration, especially when your notebook’s battery dies, and you forget to save it. Or perhaps there was a blackout, or you accidentally closed the browser window without saving your work.
“WordPress Ella” autosave function is a real time saver and an absolute must for any online business.
2. Next in line on “WordPress Ella” is the “Import” and “Export” functions. Let’s talk about the import function first.
The latest release of “WordPress Ella” has an import function that allows you to import your blog created from other popular blogging platforms, such as ‘Movable Hype,’ ‘Typepad,’ ‘Livejournal,’ ‘Blogger’ and so on, into WordPress itself.
This way, you don’t have to lose any important data, such as your blog posts and comments. This flexibility is another reason WordPress is successful and continues gaining a huge following and user base.
Why would anyone want to transfer their blog from another platform to WordPress?
One reason is that, with most of these other blogging platforms, the user has to pay a monthly fee. WordPress, as almost everyone knows, is free, and you can easily install it with a few clicks using Fantastico from within your hosting account’s Cpanel.
Another reason to migrate or transfer the entire blog to WordPress could be some blogging platforms’ limitations. For example, Blogger does not support using categories, which are critical when optimizing the blog to rank high for specific keywords related to the business.
Now, let’s discuss the “Export” function.
“Export,” as the name implies, will export all the WordPress posts and comments into a file (called XML). This file can then be imported into other WordPress blogs. It’s like a cross transferring of data between
similar or related “WordPress Blogs.”
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This is useful when starting a new blog and perhaps needs to populate the blog with useful content instead of just displaying a news feed. For example, if you have a blog on muscle building and start a new blog on weight loss, you can import the content (posts and comments) from the muscle blog into the weight loss blog.
This way, when you drive traffic to your new weight loss blog, you can at least provide the reader with some useful content while you build up the content around weight loss. Naturally, there is some correlation between these two topics. After all, if you want to build muscle, naturally, you
need to burn off the excess fats and turn them into strength!
3. Another enhancement of “WordPress Ella” is the new search engine privacy. This means you can indicate whether you’d like your blog to be indexed or ping by search engines, especially Google, Yahoo, or MSN, the three top search engines online.
Most experienced marketers know about the pinging power of blogs. WordPress will ping or notify specific blog directories about updates to your blog, causing them to index or visit your blog, bringing you that additional and much-needed targeted traffic whenever a post is published.
Believe it or not, considering that most business owners would like to get their site listed in the search engines, there are also times when you might want to hide or mask your blog from the radar screen of search engines. This is true, especially in cases where it’s only meant for paid customers. For example, you might be providing some sensitive information meant for paid customers, and you don’t want anyone searching the search engines to stumble upon your blog and have access to
the information.
4. Another powerful upgrade that “WordPress Ella” brings is the ability to specify a static page as the front page for your site or blog. Most savvy marketers use a mini-site or one-page-only sales letter to market their products or services. Normally, such one-page sites will also contain an opt-in box, where visitors and readers are enticed to provide their email addresses in exchange for a gift, software, e-courses, etc.
When they do so, they will normally be enrolled in an autoresponder course that automatically
does the follow-up with the said subscriber, resulting in a sale or no sale. However, with a blog, the main or front page will always display the latest chronological posts. You can create pages for a blog; however, in the past, it was not easy for the layman to do so.
With “WordPress Ella,” all you need to do if you want a static front page is to select this option in the WordPress control panel. It can’t get any easier than this. These are just some enhancements you can immediately benefit from “WordPress Ella.”
This article assumes you already have some basic knowledge about blogs’ marketing power regarding their syndication power, targeted traffic, and search engine optimization capability for keywords.
