Digital marketing can provide a great ROI for a business but isn’t always the easiest to get started. While certain practices like social media or blogging might seem intuitive, it’s not always the case when these practices need to be implemented day-in and day-out. If you’ve been looking to implement a digital marketing strategy for your small business, then there are a few things you should consider. Check them out below:
Invest In Branding
No matter how much work you’ve done on your identity so far, investing in branding is key. While the upfront investment can be significant, it gives you something you can use throughout the life of your business. That’s because a brand is more than just a logo or typeface; it’s the overall personality and mission of a company.
Perhaps one of the most difficult parts of branding is figuring out the central point of your identity, as well as why that will resonate with others. According to LucidPress, 64 percent of consumers cite shared values as a primary reason they have a relationship with a brand, which can take quite a bit of self-talk and dedication to figure out. And if you find yourself without the first-hand talent to bring on a top-tier agency or designer, that doesn’t mean you can’t find someone at a good price.
The best way to think about shopping for a talented designer is by first looking at what your price-point is. I’ll note that it’d be wise to save more than you initially plan, as the average designer is going to cost around $250 at the bare minimum. Furthermore, it’s better to hire a designer from the approach of working within their abilities rather than trying to force someone into your mold. Make sure that the communication between you is sound as well. Remember, the more you have to go back and forth on revisions, the more you’ll have to pay, so hire someone you can trust from the jump.
Know What Mediums Work For You
Once you’ve established what your brand is, it’s time to start determining the mediums that will work best for spreading the word. The name of the game is engagement, which is when followers comment on or like your posts, which requires a fair amount of consistency day-in and day-out. And although you most likely have personal experience with social media, doing it for a brand is an entirely different ball game. Because no matter if you’re trying to be a thought leader or a social influencer, the goal is to push your brand’s culture forward.
Your strategy should focus on effectively hitting as many mediums as you can. For example, if I’m a fashion company, going after visual mediums like Instagram and Twitter would be the most advantageous. Nevertheless, with 28 percent of US adults on Instagram, targeting the right audience will require the use of specific hashtags. Pick what strategy you want to implement here and be consistent with it, as that will be what will lead you to the most wins long-term.
Hone In On Keywords
Although overlooked by a lot of small businesses, keyword strategy could make a significant difference in how people discover you online. In fact, as noted by Search Engine Journal, 93 percent of online experiences begin with search. While some people think SEO is a complex process, that couldn’t be further from the truth.
The most important aspect of SEO is how specific you make your search terms and how those terms are used by the market you’re trying to attract. For example, if I’m the only bagel shop in town that does water-boiled bagels, then “(name of city)+water boiled+bagels” would be a good keyword to implement throughout my web content. Little strategies like this can make a big difference, so pay attention to drive more traffic to your website.
Don’t Forget About Email
Although many of us aren’t a big fan of receiving marketing emails, they can be an excellent strategy for generating inbound traffic. According to Constant Contact, for every dollar spent on email marketing, $38 is seen in return, which goes to show that this medium is a smart investment. If this is something you haven’t considered, it might not be a bad option to throw into the mix.
Create a schedule for sending email marketing campaigns, which will be dictated by your market and industry. For example, an eCommerce shop would most likely run specials weekly or biweekly, which is when their email blast would go out.
What digital marketing strategies are you using?