Planning and organizing an event is no easy feat. You have to find the right date, venue, and sponsorship, get enough support behind you to sell tickets, and make sure you don’t end up out of pocket. But it’s not just the preparation before the event that matters; you need to ensure that the schedule and content you’re giving your attendees on the day will make it a huge success. There are lots of elements to consider.
If you haven’t already considered it, you should consider having a speaker at your event. This could be an expert in your industry or someone to break the ice – this guide from speaker agency NMP can help when making decisions for the event you’re organizing.
Here are five reasons why having a speaker can improve your event.
Draws attention to the event
Booking a popular speaker for your industry relevant to your audience will help you successfully market your event. You can build up excitement and anticipation before revealing who it’s got willen; once you’ve announced who’ll be taking to the stage, you can use their name to draw interest and attention, ultimately driving ticket sales.
Start as you mean to go on.
Keynote speakers know how to get things off to a great start; it’s what they’re there to do. You’ll have briefed them on exactly what the aim of the day is, and they’ll deliver your message in an exciting, motivating, and passionate way. They’ll hopefully already be experts in your subject area (which is why you chose them, right?), so they’ll bring a fresh and new perspective. Launch your day with a bang and make people keen to take action and learn more throughout the event.
Engagement
If you have a key message to get across to your audience, then there’s nothing more engaging and effective than having a professional speaker do it for you. Their energy, drive, and know-how will get people talking and excited for the day ahead. After all, it’s better to hear from an actual human with their life experience rather than reading from handouts or a textbook.
People also love to discuss an event on social media, so a fascinating speaker will give them something to discuss. So, make sure you set up a unique hashtag for the day! If you’re planning future events, social media is a great way to create FOMO (fear of missing out) and make people eager to attend the next.
Persuasion
Hopefully, your audience won’t need persuading. Still, if, for whatever reason, people attending your event will be learning about something new, different, or unknown to them – something they may not have seen or believed before – then a professional speaker could be just what they need to ease them into the day. Speakers emit an air of authority that’ll see attendees trusting you, your event, and what the day will bring. They aren’t there to deliver the result, but they’ll encourage people to seize the day, get involved, and commit.
Could you leave it to the professionals?
You might think you have what it takes to stand up in front of a room full of people and successfully convey your event’s key message and purpose. But public speaking doesn’t come naturally to everyone, and sometimes these things are just best left to the professionals. Speech giving is all in the delivery, so if it’s not something you’re used to regularly doing, enlist the help of someone who knows exactly what they’re doing and has the confidence to make your event stand out.
So, whatever you’re planning, put the time and effort into securing the ideal speaker to make it a success. It could be the best decision you make!
