Planning and organising an event is no easy feat. You have to find the right date, venue, sponsorship and get enough support behind you to sell tickets and make sure you don’t end up out of pocket. But it’s not just the preparation before the event that matters; you need to make sure that the schedule and content you’re giving your attendees on the day is going to make it a huge success too. There are lots of elements to consider.

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If you haven’t already considered it, you should consider having a speaker at your event. This could be an expert in your industry or someone to break the ice – this guide from speaker agency NMP can help when it comes to making the right decision for the event you’re organising.

Here are five reasons why having a speaker can improve your event.

  1. Draws attention to the event

Booking a popular speaker for your industry, who is relevant to your audience will help you to successfully market your event. You can build up excitement and anticipation before revealing who it’s going to be. Then, once you’ve announced who’ll be taking to the stage, you can use their name as a way to draw interest and attention, ultimately driving ticket sales.

  1. Start as you mean to go on

Keynote speakers know how to really gets things off to a great start; it’s what they’re there to do. You’ll have briefed them on exactly what the aim of the day is and they’ll deliver your message in a way that’s exciting, motivating and passionate. They’ll hopefully already be experts in your subject area (which is why you chose them, right?), so they’ll bring a fresh and new perspective along with them too. Launch your day with a bang and make people keen to take action and learn more throughout the event.

  1. Engagement

If you have a key message to get across to your audience, then there’s nothing more engaging and effective than having a professional speaker there to do it for you. Their energy, drive and know-how will get people talking and excited for the day ahead. After all, it’s better hearing from an actual human that has their own life experience, rather than reading from handouts or a textbook.

People love to discuss an event on social media too, so a fascinating speaker will give them something to talk about. So, make sure you set up a unique hashtag for the day! Also, if you’re planning any future events, using social media is a great way to create FOMO (fear of missing out) and make people eager to attend the next one.

  1. Persuasion

Hopefully your audience won’t need persuading, but if for whatever reason people attending your event will be learning about something new, different or unknown to them – something they may not have seen or believed before – then a professional speaker could be just what they need to ease them into the day. Speakers emit an air of authority that’ll see attendees putting their trust in you, your event and what the day is going to bring. They aren’t there to deliver the end result, but they’ll encourage people to seize the day, get involved and make commitments.

  1. Leave it to the professionals

You might think that you have what it takes to stand up in front of a room full of people and successfully get across the key message and purpose of your event. But public speaking doesn’t come naturally to everyone and sometimes these things are just best left to the professionals. Speech giving is all in the delivery, so if it’s not something you’re used to doing regularly, then enlist the help of someone who knows exactly what they’re doing and has the confidence to make your event stand out.

So, whatever you’re planning, put the time and effort into securing the ideal speaker to make it a success. It could be the best decision you make!