In the 1997 movie “Contact,” starring Jodie Foster, the character playing her father says, “Space is a pretty big place.” And, of course, it is. It boggles the imagination to see just how big it is.
- The Internet is a “pretty big place” now as well. It also boggles the imagination…that’s why we call it CyberSpace.
- Here are a few statistics, according to the Internet World Stats Website:
- World Population 2010: 6,845,609,960 or almost 7 billion
- Internet Users 2000: 360,985,492 or about 361 million
- Internet Users 2010: 1,966,514,816 or about 2 billion
That means about 28% of the World’s population uses the Internet. Further, the growth over the past ten years is over 400%. And for you mathematicians, they say it is growing exponentially, which means a lot and fast!
So we have this whole Country or, better, World out there where fertile and profitable lands abound. At the same time, all that is true, reaching the potential clients, customers, and consumers in this Brave New World is a bit different from what we were taught as kids.
Many of us set up little summer businesses to sell cold drinks to passing motorists and thirsty pedestrians. These were normally set up in minutes and used a table from the garage and beverages we found around the house. As warm as these memories may be, it leaves us ill-equipped to tackle the World of Internet Marketing. Even our experience as adults in a “normal brick and mortar” type business offers very little to set us on a proper course to begin marketing to these 2 billion potential clients in this Brave New World.
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To most of us who wish to join the crowd of new Gold Rush Prospectors, panning for Internet Gold, the Internet is a strange and savage land full of Lions and Tigers and Bears wishing to eat us or at least eat up our money and efforts. Let’s see if we can offer a Road Map of sorts to guide the weary Internet Marketing Traveler.
- They have clients, customers, and consumers seeking value for their Dollar, Yen, or Drachma.
- Both will share their likes and dislikes… and good and bad experiences with others.
- They all have families and friends like us all, and in a general sense, they all wake up with similar aspirations to our own.
- The Internet also has some stark differences:
- A wooden sign stuck in the ground in front of your Kool-Aid stand will not get a single Internet sale.
- An ice-cold beverage would be a difficult sale as getting it to the client would be challenging and expensive. But the Internet does offer some Powerful and Enormous advantages over our “Brick and Mortar” cousins in the World of marketing:
- The Internet is a remarkable field leveler… look at the career of Justine Bieber, who launched from the Internet…essentially for no cost, and now he is a worldwide phenom.
- Billions of potential customers can be reached with the touch of a computer key.
- Preparation and construction of Internet Product Launches can be done quickly and inexpensively compared to building construction and outfitting.
- So let us take a moment to review Internet Marketing and its Parts and Pieces. Many products do not lend themselves to Internet Marketing, but nothing is off-limits. General Electric still sells locomotives right over the Internet, and I promise you they are cumbersome and costly.
- Here is a breakdown of the types of sales happening on the Internet:
- Traditional Products: Millions of traditional products are sold online, from Locomotive and Airplanes to food products and everything else you can imagine.
- Entertainment: Watch movies, television, and stage presentations on your computer. You can play games such as Scrabble, Poker, and many others. You can assemble jigsaw puzzles, play complex simulation games, and battle and strategy games.
- Education: You can be educated online on creating the perfect Peking Duck for dinner to get your Ph.D. in Astrophysics. You can learn about the Internet Market for Aerial Photography. Internet Education is one of the most fertile fields to explore.
- o Communication: E-mail, Voice over Internet Protocol (VOIP), and now personal teleconferencing are all there. E Faxing.
- o Services: Millions provide all the online support to all the rest of Credit Card Processing, Back Office Systems, auction sites, and a million more.
Well, you get the idea…but what will you do online? Many of these listed above require a lot of Capital, Facilities, and Personnel. And that is fine if you have all three. Let’s look at possibilities for those who want to go Prospecting for Internet Gold but don’t have the funds to buy a Gold Mine!
In this author’s opinion, one of the ripest, most profitable, and least complex Internet endeavors is Internet Travelers’ Education, those seeking that Road Map we discussed earlier in this article.
Many are seeking a way to an Income Stream themselves, an
In the 1997 movie “Contact,” starring Jodie Foster, the character playing her father says, “Space is a pretty big place.” And, of course, it is. It boggles the imagination to see just how big it is.
- The Internet is a “pretty big place” now as well. It also boggles the imagination…that’s why we call it CyberSpace.
- Here are a few statistics, according to the Internet World Stats Website:
- World Population 2010: 6,845,609,960 or almost 7 billion
- Internet Users 2000: 360,985,492 or about 361 million
- Internet Users 2010: 1,966,514,816 or about 2 billion
That means about 28% of the World’s population uses the Internet. Further, the growth over the past ten years is over 400%. And for you mathematicians, they say it is growing exponentially, which means a lot and fast!
So we have this whole Country or, better, World out there where fertile and profitable lands abound. At the same time, all that is true, reaching the potential clients, customers, and consumers in this Brave New World is a bit different from what we were taught as kids.
Many of us set up little summer businesses to sell cold drinks to passing motorists and thirsty pedestrians. These were normally set up in minutes and used a table from the garage and beverages we found around the house. As warm as these memories may be, they leave us ill-equipped to tackle the World of Internet Marketing. Even our experience as adults in a “normal brick and mortar” type business offers very little to set us on a proper course to begin marketing to these 2 billion potential clients in this Brave New World.
To most of us who wish to join the crowd of new Gold Rush Prospectors, panning for Internet Gold, the Internet is a strange and savage land full of Lions and Tigers and Bears wishing to eat us or at least eat up our money and efforts. Let’s see if we can offer a Road Map of sorts to guide the weary Internet Marketing Traveler.
- Clients, customers, and consumers seek value for their Dollar, Yen, or Drachma.
- Both will share their likes and dislikes… and good and bad experiences with others.
- They all have families and friends like us all, and in a general sense, they all wake up with similar aspirations.
- The Internet also has some stark differences:
- A wooden sign stuck in the ground in front of your Kool-Aid stand will not get a single Internet sale.
- An ice-cold beverage would be a difficult sale as getting it to the client would be challenging and expensive. But the Internet does offer some Powerful and Enormous advantages over our “Brick and Mortar” cousins in the World of marketing:
- The Internet is a remarkable field leveler… look at the career of Justine Bieber, who launched from the Internet…essentially for no cost, and now he is a worldwide phenom.
- Billions of potential customers can be reached with the touch of a computer key.
- Preparation and construction of Internet Product Launches can be done quickly and inexpensively compared to building construction and outfitting.
- So let us take a moment to review Internet Marketing and its Parts and Pieces. Many products do not lend themselves to Internet Marketing, but nothing is off-limits. General Electric still sells locomotives right over the Internet, and I promise you they are cumbersome and costly.
- Here is a breakdown of the types of sales happening on the Internet:
- Traditional Products: Millions of traditional products are sold online, from Locomotive and Airplanes to food products and everything else you can imagine.
- Entertainment: Watch movies, television, and stage presentations on your computer. You can play games such as Scrabble, Poker, and many others. You can assemble jigsaw puzzles, play complex simulation games, and battle and strategy games.
- Education: You can be educated online on creating the perfect Peking Duck for dinner to get your Ph.D. in Astrophysics. You can learn about the Internet Market for Aerial Photography. Internet Education is one of the most fertile fields to explore.
- o Communication: E-mail, Voice over Internet Protocol (VOIP), and now personal teleconferencing are all there. E Faxing.
- o Services: Millions provide all the online support to all the rest with Credit Card Processing, Back Office Systems, auction sites, and a million more.
Well, you get the idea…but what will you do online? Many of these listed above require a lot of Capital, Facilities, and Personnel. And that is fine if you have all three. Let’s look at possibilities for those who want to go Prospecting for Internet Gold but don’t have the funds to buy a Gold Mine!
In this author’s opinion, one of the ripest, most profitable, and least complex Internet endeavors is Internet Travelers’ Education, those seeking that Road Map we discussed earlier in this article.
Many seek the way to an Income Stream themselves, and showing them the form can be extremely rewarding. Finding a reliable, proven system to help fellow entrepreneurs reach their goals can be personally and financially rewarding to you and your Student Internet Travelers. I recommend offering a program that will take even the rankest beginner and lead them by the hand, step by step, as far as they want. Being a sort of Internet Safari Guide can take your clients wherever they want and provide you with some wonderful adventures.
