A few years ago, simply employing SEO tactics regardless of how rudimentary meant you stayed ahead of the competition. The story is completely different today. SEO is a necessity, and without it, there is simply no way you can survive in business, let alone get ahead of anyone. The problem with SEO is it is not a physical product that you can see. The only way to tell if the strategy is working is by knowing the signs to look out for. Here are a few pointers fromto help you check if you are on the right track.
You Are On Top Of Your Keyword Game
Keywords are simply the words or phrases that people regularly type in on search engines (such as Google) when looking for products or services. Ideally, using keywords means that your name comes up on the search engine results when people search terms related to your products or service.
Preferably you are in the top five on the results. This can only happen if the keywords are relevant, current, and highly targeted. Unfortunately, keywords are ever-changing, so what got you to the top of the results last month may not work this month. As long as you are constantly staying current with the keywords, you should maintain the top spot.
You Have Strong Citation
A citation is basically where your business information goes on an online directory. This information includes business names, phone numbers, and physical addresses. Some of the best directories include Foursquare and Yelp. If you have correct information on reputable business directories, the search engine can pull your information for a local search related to your business. Of course, there is a strategy to increase the chances of your business recording a hit for local searches. For one, your business information needs to be the same everywhere it appears online.
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You See Positive Online Traffic
Online traffic refers to the people who find their way to your website strictly from the search engine. When an internet user searches the web for information, finds your website on the search engine, and clicks to come to your website, this is referred to as traffic. If you notice more and more people coming to your website, your SEO strategy is definitely working. Some of the factors influencing web traffic include search engine ranking, Meta descriptions and titles, and high-quality content.
Measuring your SEO strategy results can be difficult, especially if you have no digital marketing background. Consider hiring an expert SEO company to do the job for you. The company measures results and comes up with tailor-made strategies to boost your online visibility and website traffic.