Web design is still a relatively unknown skill, and designing for business is slightly different from designing a website for that cat, Puffles. Business sites must draw people into their proverbial lair and show why they need their services.
Successful business websites provide a few basic checkmarks for wandering consumers. Web users want to quickly find themselves interested in what a site offers. Take a moment to review a few of the most effective techniques used in countless successful web designs and see just how little it takes to optimize the company homepage.
The big and bad homepage
A website’s homepage is the most important professional web design puzzle piece. If the homepage is less than desirable and gives no information as to why someone wants to stay on the page, it will not be very helpful in boosting business.
Homepage design should introduce the site’s color palette and offer links to all the major information a person could need to know about the business—Line the top of the page with organized options for easy navigation.
So that they know.
No matter the type of business being conducted, people will always have questions. They will have the same questions over and over. If someone does not post the answers in an easy-to-access location on the company’s website, the customer service people will be overworked with frivolous inquiries.
Every successful website has an extensive FAQ page link. Simple answers for what seem like simple questions will only take up unnecessary time for valued employees. Write those questions down, and submit the answers for all to see. Hopefully, web users will take the bait.
Let people see with whom they are working
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A website’s “About Us” section is more important than most may think. Companies that allow the public a small glimpse into the office tend to fare better than those who remain anonymous.
People like to know with whom they are working. They enjoy learning the company’s founding members’ background and whether their seller is a cat or a dog. Please do not give out too much information, but make it personable.
The web user’s ability to find what they seek on a website greatly affects its success. If people cannot find something they need, how are they supposed to purchase it?
The navigational ease of a business website will make or break a sale. If the company does not want to throw its money in the trashcan, it will invest in designing a simple and easy-to-navigate website.
