Srinagar, Jul 07 (KNS): Commissioner Secretary Tourism Rigzian Sampheal Sunday convened an overview meeting with the representatives of the travel and hospitality region right here at Royal Springs Golf Course.
Director Tourism Kashmir Nisar Ahmad Wani, Deputy Director Enforcement Amarjit Singh, Deputy Director Registration Syed Shabir Ahmad, Deputy Director Publicity Riyaz Ahmad Shah, Deputy Director Recreation Sarfaraz Mohammad, Deputy Director M&W Zahoor Ahmad, Assistant Directors of diverse visitor locations were a gift within the meeting.
During the meeting, the representatives from inn, tour and houseboat owners associations whilst lauding the promotional campaigns of the tourism branch gave their hints and comments to the Commissioner Secretary.
They advised the department to go more vigorous on social media for tourism marketing and vacation spot promotions.
The representatives also sought the participation of the branch in all the tour trade fairs held across u. S.
Rigzian Sampheal knowledgeable them that the department has launched aggressive advertising campaigns on social media below the slogan “Kashmir Calling” and “When Are You Visiting?”.
He said this marketing campaign on social media is getting the right response and engagements from the capacity travelers. He also said that after taking proper permissions from concerned government, the branch could provide stay drone insurance of the traveler activities on a normal basis so travelers will see by means of themselves how visitors and travelers are playing their vacations freely at one of a kind health motels.
Commissioner Secretary Tourism said the J&K Tourism department is the highest spender among all tourism boards of the united states on promotional commercials on countrywide newspapers.
He further informed that the advertising campaigns are proving fruitful as traveler influx to Kashmir is choosing up.
While declaring that the branch has been carrying out regular street indicates and participating in tour alternate festivals inside and outside the united states, Commissioner Secretary assured the journey change that the department would make sure its participation in all the foremost travel fairs throughout u . S.
He said the department has also started cultural programs at foremost visitor hotels to entertain tourists and also engage locals in such programs.
The representatives from Travel Agents Society of Kashmir, Travel Agents Association of Kashmir, Jammu and Kashmir Tourism Alliance, Association of Kashmir Tour Operators, Travel Agents Association of India – JK Chapter, Urban Travel Agents Association, Nigeen Tourist Trade Association, Travel Agents Federation of Kashmir, Kashmir Chamber of Commerce and Industries, Jammu and Kashmir Hoteliers Club, Kashmir Hotel and Restaurant Owners Federation, Kashmir Hotel and Restaurant Association, JK Hotel and Restaurant Association, Pahalgam Hotel and Restaurant Owners Association, Kashmir Houseboat Owners Association except media humans attended the assembly. (KNS)
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