Mobile Marketing is a method of establishing communication with the targeted consumer through a mobile device. The communication medium is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate in an audience-based campaign. A few business tools and concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wireless social media, mobile internet, and mobile applications.
Mobile Marketing enables people to connect to the internet through their cell phones and strengthen various communication mediums in easy and efficient channels. It is cheaper than traditional marketing resources for both marketers and consumers. It is simple for any age group to understand the advertisement spread through mobile marketing.
In the United States of America, mobile marketing technology was not used widely until a few years back. In June 2008, Cell Signs reported that approximately seventy-five billion mobile marketing texts were sent every month. The number of mobile users is double that of active email users in the country. These mobile marketing texts were read within fifteen minutes, and the response comes within an hour compared to email, in which an answer may take months.
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In thirty countries, the population ratio to the number of mobile devices is 1:1. Eighty percent of the people in the United States are active mobile users. Sixty percent of the earth’s population, about four billion, use mobile regularly. China itself has more than four hundred million subscribers. These facts prove that mobile marketing has a wide scope in the world of marketing, and it is the only medium that provides an easy path for companies to market their product directly to customers. Coverage of mobile network connections is continuously increasing, and with that, the number of subscribers is also growing. Ninety percent of these connections are prepaid.
Mobile SMS Marketing is an exciting method in the world of marketing. It provides a meaningful way to reach the targeted audience at the right time with the best offer in the form of SMS. The effectiveness of SMS marketing can be determined by the fact that most people can’t live without SMS. We keep sending text at every minute. It proves the ability to achieve instant access to the targeted customer anywhere and anytime. SMS marketing is a new communication medium to increase the response rate in a marketing campaign. It also means that customers can be easily engaged.
There are several interesting methods of SMS marketing to boost your business. The first one is to distribute vouchers or coupons through SMS. This can increase the sales rate of a business. It also attracts a lot of customers to open sales. These SMS coupons can be easily redeemed at any outlet of a specific company.
Alerts, updates, and appointment reminders are excellent for service providers and attract customers to increase sales. For example, a car repairing company sends an SMS reminding its client about servicing their vehicle. Even several banks and cellular network providers are using this technique to provide several easy features to their customers.
A very interesting and fruitful idea is inviting bids for an auction of a particular product through SMS. Companies ask for recommendations on products such as electronic items, washing machines, televisions, mobile phones, or cars. The auction winner is the person with the lowest and unique bid. Companies can attract customers’ attention to a specific product through this kind of SMS marketing.
There are a few interesting methods for mobile marketing. One such way is marketing through Bluetooth proximity. Bluetooth has a limited reach among the audience. Mobile users can send ads, images, and business cards and contact people through audio without needing their mobile numbers. This mobile marketing is used in trade shows, activities, and events where customers’ cell phones are nearby to Bluetooth devices.
Mobile phone applications are a very interesting tool in mobile marketing. Most people use mobile phones to find cooking recipes, ATM locations, or the location address. There are mobile applications available which meets all kind of needs. The popularity of mobile applications has recently grown. There are several reasons behind the increased popularity. Reasons such as the development of smartphones and the popularity among mobile subscribers are responsible for the increased popularity of mobile applications.
Companies are targeting these mobile applications to sell and market their product. This marketing strategy provides a spectacular experience to their consumer, relevant to the marketed product. Companies achieve their aim by offering the mobile user new benefits, rewards, creation, entertainment, collaboration, and communities for daily requirements. For example, Amazon offers a new mobile application that allows shoppers to search for products by uploading photos of what they are willing to buy.
Various companies offer their customers free downloads of ringtones, wallpapers, and mobile games and tag advertisements with each of these features to market their products. The effectiveness of SMS mobile marketing is evident because thirty percent of the urban population receives SMS marketing for such products. Thirty-six percent of the urban population receives SMS related to entertainment, media companies, news, and music.
Maybe a few males ignore or delete such marketing-oriented messages, but females don’t do such kind of thing. According to research, females try to enquire further about the marketed product by interacting with customer care or approaching the store immediately. However, males are very interested in utilizing free coupons and discounts offered through SMS.
So, we can understand the fact that SMS is widely used all over the world to advertise products. Several companies are taking tactical advantage of this excellent medium by promoting their products and offers.
Mobile marketing is an interactive and meaningful medium to interact with customers. It also gives instant access to customers irrespective of time and location. Mobile Marketing produces higher responses compared to other marketing mediums and communication mediums. If your company is not utilizing this weapon to sell your product, then straight away, go for mobile marketing and see the difference.