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Top 15 Legit Product Marketing Tools for Every Startup


Starting a business comes with myriad responsibilities. While tasks relating to finance, operations, and communications are hard to manage, effective marketing of your product can be easily achieved using online tools. Several digital marketing courses offer budding entrepreneurs with the kickstart they need to market their product successfully. Here are fifteen tools that will get you marketing like a pro:

Google Analytics:


Google Analytics is a must-have if you want to get a clear snapshot of how your product is doing. This nifty tool tracks and reports website traffic and thus gives business owners a complete picture of their audience. With more than one million downloads since its launch in November 2005, Google Analytics offers many features like monitoring of real-time data, key metrics of built-in reports, and comparison of different date ranges and segments. It also allows users to build their own reports through any combination of dimensions, metrics, and segmentation.

2. Hotjar


This website optimisation tool helps you delve deeper into the workings of your site. Hotjar offers heat maps which show user interaction split by device types. It also indicates recordings of user behaviour which allows you to see the stage at which the visitors are dropping off. These features provide the website owners valuable insight into how leads are engaging with individual pages of the site. With over 200,000+ companies that are using Hotjar, it comes in handy when you want to know how best to structure your blog posts. As a cherry on top, it also allows you to create feedback polls so that you know which sections need improving.

3. WordPress:


WordPress is by far one of the most famous product marketing tools used by startups. A safe bet for blogging, WordPress has more than 409 million people viewing more than 15.5 billion pages per month. It also has the unbeatable advantage of allowing its users to build an entire website. You can not only use it to create landing pages for your products, but you can also benefit from the myriad plug-ins that it has to offer.

4. Medium:


Since its inception in 2012, Medium has gained significant popularity as a social networking platform for blogging. With over 25-30 million monthly visitors, Medium has the superior benefit of a large intellectually inclined audience space, thus giving you enough room to play around with ideas for your product’s blog. The built-in networking tools allow you to share your content, thus giving your product enough scope to establish its name.

5. Buffer:


With more than a million downloads on Play Store, this social media scheduling tool allows users to manage their multiple social media accounts. A must-have for any startup, Buffer allows you to schedule posts ahead of time so that you know that the right content is being published to the right people, with zero lag in time.

6. MailChimp:


MailChimp is one of the most popular email marketing tools, and is ranked No. 7 on the Forbes Cloud 100 list. The excellently designed homepage leaves no room for speculation: ‘Send better email. Sell more stuff.’ This user-friendly tool gives free email templates and customisable signup forms, and thus provides users a lot of creative space to experiment with content and design. The feature of built-in reports can also help you to track your product’s performance.

7. HubSpot:


This lead capture and management tool help users attract more traffic to their website through specific features for creating landing pages, email campaigns, and blogging. HubSpot’s lead management and data analytics tools allow users to maintain website traffic and capture critical insights about each product marketing campaign. It is primarily used for inbound marketing and is extremely helpful in automating the product marketing workflow.

8. Marketo:


This marketing automation tool helps brands in developing product marketing strategies from scratch. Marketo integrates these marketing strategies across various channels, be it on the website, social media platforms, or email campaigns. An apt tool for B2B-businesses, Marketo’s functionalities are focused towards nurturing leads in their workflows.

9. Optimizely:


Optimizely provides feedback on product marketing campaigns in real time and thus allows marketers to act on the changes while the campaign is still up and running. It gives real-time data about clicks, conversions, and impressions; therefore helping the marketers assess whether their campaign is working effectively or not. One of the best tools for product marketing campaign optimisation, Optimizely is a pioneer in providing devices that perform A/B testing.

10. Canva:


Creativity is by far the most critical factor that comes into play for making eye-catching social media posts about your product. Beautifully designed posts increase user engagement, and Canva is the perfect tool for it. This cloud-based service allows you to create social media posts, presentations, banners, flyers, logos, and much more; even if you’re from a non-design platform. Canva boasts a user base of more than ten million people and has created more than one hundred million designs since its launch in July 2016. Its easy-to-use interface makes it convenient to design all kinds of product marketing collateral.

11. Due:


This time-tracking app allows marketers to assess how much time is spent by them on each product marketing project. This free tool can also calculate billing time, and also offers a separate invoicing and payments platforms. Due thus helps startup owners in increasing their productivity by helping them organise their billable time in a better manner.

12. Spaces’:


Spaces’ is a free logo maker that allows startups to design logos of their products without the need of spending resources in hiring a designer. Spaces’ library comes with many frames, icons, and font classes, all for free. Users can thus create beautiful logos that not only build their product identity but also doesn’t require spending any money.

13. SurveyMonkey:


One of the most popular free online tools with over 25 million users, SurveyMonkey allows you to efficiently collect customer feedback about your products. It’s incredibly simple software enables users to design, create, and publish their product survey while simultaneously analysing results in the backend. Surveys are a good way of uncovering trends by engaging customers and gleaning consumer information, and thus help in securing meaningful insights about one’s products.

14. Buzzsumo:


Buzzsumo is a social media marketing tool that allows its users to track the top trending content and to analyse which content gets the most shares across all social media planes. With brands like Expedia, Yahoo, IBM as its users; Buzzsumo not only helps users in spotting the biggest influencers in the industry, but also allows them to track tags and mentions of a topic or product. All the information can thus be aggregated and exported through its individual social media reports feature.

15. NudgeSpot:


NudgeSpot is one of the leading marketing automation platforms that allows its users to send messages to clients based on their behaviour. A great tool for any customer interaction, NudgeSpot allows you to automate everything you want to say to your customers. From welcoming messages to personalised product offers, NudgeSpot automates all kinds of real-time customer conversations.

These product marketing tools not only help marketers advertise their products to a wide customer base, but also allows them to glean meaningful insights about consumer behaviour.


About Rohit Shetty

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