Marketing is a necessity, and there are very few products that can sell themselves – if any. However, too many businesses end up doing what everyone else is doing and have difficulty making a mark in their niche..
We are visual creatures by default, and images tend to catch our attention better than words. This is why companies spend so much time creating a logo and their packaging/marketing material. The more visual information we have on a particular product, the better idea we can make of it and the higher the chances we will make an actual purchase.
The internet has cornered a large part of the visual marketing space. However, television and cable are still kings, and there is still a large portion of the population who watches most of its visual content offline. Many businesses don’t have the means to buy TV ad time, but a DVD could be a clever way to pierce into that market.
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DVD marketing allows you to not only showcase your products and services but your company as well. You can use your DVD to showcase interviews with various department heads in your organization that will explain some of the manufacturing is the product. This will also be an opportunity to demonstrate your business’s spirit and philosophy. This will allow you to build authority, credibility, and trust in your community and convey your brand’s mission to new customers.
One of the biggest challenges of direct mail is engagement. Unfortunately, lots of people have developed a blind spot for mail adverts. However, DVDs succeeds where regular ads don’t. DVDs are usually viewed as more valuable, and your audience will automatically associate this value with your brand. People are much less likely to discard a DVD without watching it and are more likely to open a mailing when knowing there’s a DVD inside.
As a matter of fact, it has been estimated that DVD mailings have a 5-12 percent success rate, which is up to 60 percent higher than other materials. Not only that, but DVDs can cost much less than regular print ads. Some companies even print their DVDs in-house using tools like the DVDFab Blu-ray Copy, which was reviewed on burnworld.net. This further cuts costs, making DVD marketing one of the most cost-efficient marketing tools there is.
Using DVDs to promote your business is not only simple but cost-effective as well. It’s also one of the best ways to build brand awareness fast within your core demographic. So, if you wanted to bring visibility fast for your brand without breaking the bank, DVD is definitely the way to go.