Tag Archives: marketing

Whether you are looking to give your existing website a brand new look and feel, or you’re new to the world wide web and want to boost your business, a new site could be just the answer that you need. Your website acts as a virtual sneak peek into just what you and your business stand for, showcasing your company in all it’s glory while making the information easily accessible to any potential clients around the globe. While that might be a lot for you to consider, don’t worry, you can make your new website stand out, without over complicating matters too!

Keep it simple

It might sound obvious, but less is more when it comes to website design and content. You don’t need to and are doing something wrong by uploading and editing new content, blogs or articles on a daily basis. The chances are that you don’t have the resources to do this either. What matters is writing quality content or providing memorable images that you can promote across all of your social media channels, and let your followers do your work for you. The same theory applies to the design of your website. A site that is simple, sophisticated and easy to use will ensure that users keep returning to your site again and again. Choose striking colors, a layout that it mobile friendly and put yourself in your user’s shoes, is neon pink truly a good idea?

A great brand

You might have your paper branding and merchandise under control, so make sure that you roll out the same strategy on your website too. Remember that your branding needs to be consistent to make your company look approachable and appear reputable and professional. There’s no excuse for letting your branding fall by the wayside. Make sure that you use your logo wherever needed and don’t forget to give your social channels some well-deserved attention too.

Get marketing savvy

Once your website is up and running, the work doesn’t stop there. However, there are a variety of handy tools that you can use to ensure that your marketing remains on target. Tools such as marketing automation software act like a second brain for your business, helping you to produce campaigns and track that all important analytics while remaining engaged with your customers. Plus, the great factor about automated software is it does the work for you, giving you time to work on other areas of your site. It’s worthwhile to do your research and consider going automated if you want to see some serious results for your online marketing.

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It is easier than you might think to make your new website stand out, all it takes is a bit of planning and preparation to ensure that you have the tools that you need. Keep it simple and don’t forget to make sure that all of your digital channels are branded and in line with your company’s look and feel. Exploring automated marketing alternatives will also help you to track customer interactions and any new leads.

Marketing is a necessity and there are very few products that can sell themselves – if any. However, too many businesses end up doing for what everyone else is doing and havedifficulty making a mark in their niche.

One of the ways to set your brand apart is to think outside the box when it comes to marketing. While CDs and DVDs aren’t as prevalent in everyday media, they are still a very strong promotional tool that can get you great benefits if used properly. Here are some of the main benefits of using DVDs as a marketing tool.

They’re a Powerful Medium Visually

We are visual creature by default and images tend to catch our attention better than words. This is why companies spend so much time in the creation of a logo and their packaging/marketing material. The more visual information we have on a particular product, the better idea we can make of it and the higher the chances we will make an actual purchase.

The internet has cornered a large part of the visual marketing space, but television and cable are still king and there is still a large portion of the population who watches most of its visual content offline. Many businesses don’t have the means to buy TV ad time, but a DVD could be a clever way to pierce into that market.

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Allows You to Connect More Personally with Your Core Audience

DVD marketing allows you to not only showcase your products and services but your company as well. You can use your DVD to showcase interviews with various department heads in your organization that will be able to explain some of the manufacturing being the product. This will also be an opportunity to demonstrate your business’s spirit and philosophy. This will allow you to build authority, credibility,and trust in your community, and convey your brand’s mission to new customers.

Great for Direct Mail

One of the biggest challenges of direct mail is engagement. Unfortunately, lots of people have developed a blind spot for mail adverts. However, DVDs succeeds where regular ads don’t. DVDs are usually viewed as more valuable and your audience will automatically associate this value with your brand. People are much less likely to discard a DVD without watching it and are more likely to open a mailing when knowing there’s a DVD inside.

As a matter of fact, it has been estimated that DVD mailings have a 5-12 percent success rate, which is up to 60 percent higher than other materials. Not only that, but DVDs can cost much less than regular print ads. Some companies even print their DVDs in-house using tools like the DVDFab Blu-Ray Copy, which was reviewed on burnworld.net. This further cuts costs, making DVD marketing one of the most cost-efficient marketing tools there is.

Conclusion

Using DVDs to promote your business is not only simple but cost effective as well. It’s also one of the best ways to build brand awareness fast within your core demographic. So, if you wanted to bring visibility fast for your brand without breaking the bank, DVD is definitely the way to go.

An umbrella term for the marketing of products or services utilising digital technologies, specifically on the Internet, along with mobile phones, display advertising, and any other digital medium is called Digital Marketing. At times, your strategy may fail and you may end up losing a lot of money. So, it is better that you hire a digital marketing agency. Given below are a few tips that can help you choose the right digital marketing agency.

Go traditional: An easy and convenient way to find a good company is to seek recommendations. Research about what the agency has been working through a friend or a colleague. Get to know their experiences with that particular agency. See and analyse if the agency has assisted them well and if the results were satisfactory.

Check out for awards. Another way to find out if an agency is doing well is to check for industry awards. Certifications for their astonishing works are awarded to hard-working agencies who work really well.

Request for a presentation. After you shortlist your choices, ask for a presentation from these agencies. Ensure that you highlight what you are really looking for in their presentation. You may ask the agency to present their marketing strategies and the benefits behind hiring them.

You will require some time to evaluate every agency’s plan after they submit their presentations to you. This is a tedious task to do. You have to work according to your basic needs and requirements and then evaluate on the basis of that criteria. Once you establish the list of your needs and requirements, you will get an idea of what more can you add.

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Expertise. Digital marketing has a long list of aspects that could be considered and different agencies can provide several services for you. There are aspects like web marketing, social media marketing, etc. Make sure you look for the agency which is an expert in the area, you hire them for.

Results. This is like the focal point which you actually have to work on. You need to search if the agency has delivered good results for other businesses. Do your research. See if the company or agency is actually doing a good job. Get to know from their previous clients if they are reliable.

EthnoDialogue is one of Canada’s leading multicultural marketing agencies. We work with our clients to design and implement marketing and communication strategies that best suit their needs. Our agency combines proprietary data and panel insight to identify opportunities and grow market share in the diverse Canadian marketplace. Our integrated approach allows us to build and develop effective ethnic advertising and creative solutions in order to address our clients’ changing consumer landscape. We successfully integrate multimedia marketing solutions for the multicultural marketplace, with expertise in Chinese, South Asian, Eastern European, Spanish, Arabic, and Canadian mass markets. EthnoDialogue creates meaningful and long-lasting consumer relationships in the diverse Canadian marketplace.

They also use comprehensive tracking and reporting to optimize our clients’ dollars. They craft strategic online marketing for Canadian and multicultural markets with effective multi-lingual and multicultural digital strategy and management. For more information, refer to their website- http://ethnodialogue.com/

Without using digital marketing techniques, your business would struggle to succeed. This huge marketplace should be a crucial aspect of your business plan, regardless of what industry you’re in. If you’re new to the world of digital marketing or aren’t sure how to get started, make sure you begin with these basic tips.

1. Get support. Total newcomers to digital marketing will probably need some specialist support to make sure they’re making the most of this lucrative platform. An agency like Primal can help guide you through the process and ensure that you’re seeing definite returns on your marketing investments. This will take the weight off of your shoulders, allowing you to get on with the hard work of running your business while leaving the often-complex digital work to the experts. 

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7. Get your website right. Before you begin working on online advertisements, social media platforms and SEO strategies, you’ll need your website to be the best it can be. Your website needs to be mobile-friendly, professional, modern, and useful to everyone who visits. Get all of your contact information posted and set up a blog that provides helpful information to your customers.
8. Engage with your audience. Engagement is key for any business, no matter how small. Use your website and social media pages to interact with your customers as much as possible, and keep them clued in on all of the latest news in your industry. Make sure you respond quickly and clearly to your customers’ queries, complaints, and feedback. Even negative reviews should get a swift response to ensure that your brand’s reputation, both offline and online, remains solid.
9. Consider your content. Content is a valuable marketing tool, so use it wisely. Write posts that are engaging, authentic, and unique, and tailor what you post to suit your audience specifically. If your target customer is middle aged and following your cooking blog, they probably won’t be interested in pop culture content that discusses the latest Kardashian crisis. Know your market and create content that they’ll want to click.
10. Test everything. Part of understanding your market is testing your strategy to make sure you’re getting things right. Track the performance of all of your social media posts, blog articles, and online ads – this way you’ll quickly understand exactly what works best for your business. If you see that a particular strategy isn’t paying off, don’t be afraid to get straight back to the drawing board.
11. Keep your tone consistent. Some brands struggle to maintain an authentic voice across their digital marketing platforms. If your Facebook page has one tone and your website looks completely different, your brand identity will come across confused and chaotic. Maintain a consistent tone in everything you post, and make sure anyone working on your digital marketing campaign understands what the voice of your brand should sound like.
12. Use email marketing. While many businesses are hyper-focused on social media these days, email marketing is still a great tool, particularly for small businesses. Use email to send regular newsletters to your customers, invite them to relevant events, and send out special deals to your valued subscribers. Give your readers a reason to keep opening up your emails and you should see a significant return on your marketing investment.

Without an effective marketing strategy, it is unlikely that your business will prove to be a successful one. No matter how good your service or product is, if nobody knows about them then they may as well not exist. But fear not as there are many ways in which you can go about marketing your company and here we take a look at some of the options.

Email Marketing

Considered by many as the most effective way to promote products and services emails come at the top of the list. Emails are direct and can contain large amounts of information including text, photographs and links.

A successful email marketing campaign can be difficult to set up however. In the first instance you need to collect the email addresses and this takes time. There are also now strict rules that govern how businesses handle this type of personal data, but if you can navigate these obstacles you are on to a winner.

A Leaflet Drop

A more traditional form of marketing comes in the guise of a good old leaflet drop. Again the information contained on a leaflet can be really dynamic, plus you can target who they reach in a number of ways – by post code for example.

A leaflet drop is also relatively cost effective and an added bonus is that they are often left lying around so the recipients will glance at them time and again before deciding whether to act on them or discard them.

Social Media Marketing

You are unlikely to come across many businesses that don’t now use social media marketing in some form or another. Posting images, text, links and even videos on social media can prove to be a great way of marketing if done well, but this takes time and resources.

To start with you need to be able to produce high volumes of assets to use – poor quality content or posting the same stuff over and over is unlikely to work. In addition, you need someone to look after the various accounts by scheduling posts and responding to engagement.

Standing out from the crowd via the use of a range of marketing activities is the option that most businesses employ. Taking the time to consider which of those options to pursue is about knowing your product or service and who the most likely target audience for them are – without this you are a very small fish in a really big sea.

Nowadays every business is going online. Companies are using the internet as a medium to reach out to people in a cost-effective way. But it is not enough for a company to build a website and sit at home at ease as to rank in the search engines they must take the help of SEO Companie. But the process for choosing a right SEO company is a tricky one. You must be careful to choose the best SEO Agency for your business to give it a rocket speed of growth and rank higher.

So, here comes the question: how do you identify one who is the right fit for your company? Here are some tips.

Identify your needs:

The goals of a digital marketing plan can vary from business to business. Your goal could be to spread awareness about your product or service, increase traffic to your website, improve your reputation and brand image, or increase conversions. First, understand the purpose of digital marketing.

Select some SEO companies:

Have a look at the internet and search for the best SEO company in your nearby place and select some of them. If you wish you can internet the reviews of their previous clients and know their views about that company.

Go and have a conversation with them or anyhow contact them:

Have a conversation with the digital marketing professionals of the selected companies. It could be a skype call or a telephonic conversation or if possible go and have a face to face conversation. See if he has taken the time to understand your business. Does he have great ideas? Is he aware of strategies that have worked for other businesses, and is he able to incorporate them into your business?

Give yourself time to know their skills:

Digital marketing company must have skills in various social media platforms like Facebook, LinkedIn, Twitter, Pinterest, YouTube and many others. They must be well-versed in content marketing, email, visual design, SEO, and creative storytelling. It’s important to figure out a strategy that works for your business and to hire a SEO company who is competent to implement this strategy.

When You finally select the one then what will be your role:

Once you fix your mind to have your SEO done by your chosen company, your role will not end there as the business owner. You must go there and have a chat with them once in a while and ask for the progression they made on your project and you must share your opinion about the progression.

Conclusion

Hiring a digital marketing company for your business can be one of the most important decisions for a small business. Don’t take it lightly. They can make or break your business. So, keep in mind all the above discussed points while choosing the best possible SEO company for your business and enjoy the much-desired success which you want after spending a lot of money with the Digital Marketing company.

Wichita is an amazing city in the heart of Kansas. In fact, it’s the biggest, most populous city the state has! Being so, Wichita has attracted many visitors from all over the globe. Some come for a transient stay to sightsee and take a trip to the city’s most famous tourist destinations and landmarks. While others – well, let’s just say that they’ve got more than just vacationing in mind.

With Wichita housing most of Kansas’s local residents (see reference), it is no wonder why many businessmen and entrepreneurs have their eyes set on creating their own brand empire in the said city. Wichita simply brings so much promise to our aspiring tycoons. A steadily rising economy and a diversified audience equal a whole load of potential clients and customers. You reading this very line right now tell me that you’ve got the City of Wichita on your priority list as well. Not that, it’s a bad thing. By all means, make the city into the cradle of your entrepreneurial aspirations.

However, venturing into the biggest city of Kansas is no breeze. Surely, you don’t think that you’re the only one with some vested interest in the place now, do you? Well, this I tell you. No matter what industry you’re in, you’re bound to clash with other businesses that have the same objectives you do – especially when you’re eyeing big shot cities like Wichita!

So does this mean you should turn tail and back out? Heck, NO!

This means that you should brave yourself and man up! It doesn’t matter if you’re going into a country, a city, a town, or a countryside village – you’ll always wind up with some sort of competition. And if you don’t have the courage to rise up to the challenge here, then best bid your big dreams goodbye. If you really want to be an entrepreneur, you’ve got to learn how to take risks. Business will never be 100% sure and risk-free. This is why those who face the challenge headstrong are definitely people you cannot joke around with.

So, what’s it going to be for you? Will you go “O-okay. I’d rather not anymore” after hearing that there’s going to be a little bit of competition? Or, will you go “Hell yeah! That’s what I’m talking about. Bring it on!” Well, if your answer is the former, then I understand why you’d have to leave this article so early. But if your answer is the latter, then this article will be a good 3-minute read for you.

Today, we will be teaching you how to get ahead of the competition. And from today, prepare your appetite for a whole lot of bacon – because you’ll be bringing them all home.

What Does It Mean To Market Locally?

First things first, you need exposure. It doesn’t matter what type of business you’re running. In a business, you need profit. For profit, you need products. For products, you need people. The end goal of any business is to generate enough income to cover all operational expenses and earn a bit of excess which is then considered as profit. But in order to even get to this stage, you need people – clients, customers, patients, visitors, guests, or however else you like to call persons purchasing your product or service. So I believe I made this clear enough: Getting the crowd is your number one priority.

And what better way to do it than focusing on your marketing efforts?

That’s right. A product sells only as much as it has been marketed – effectively. People won’t buy what they don’t know. So first, you need to get your product into people’s attention. And you can do it in more ways than one.

Traditional Marketing

One of the most basic strategies in marketing can be found in traditional methods. Handing out flyers and hanging posters being the most common of them. With traditional marketing, you engage with the buying public directly. You make your product become more familiar to them through visuals. Other traditional approaches would include hiring representatives to interact and engage with customers personally – marketing your product through the power of persuasion. So, it’s YOU doing the approach. It is all too often, however, that traditional marketing methods backfire against your business. Some people find “excessive marketing” of products to be pesky and annoying. If you do implore the aid of sales agents or get other people to distribute your product’s flyers, be sure to orient them well about customer patience. You wouldn’t want to turn people off from the idea of buying your product (ever) because they look at your marketing technique as an annoyance.

If you want to know more about the advantages and disadvantages of traditional marketing, follow this link: https://conceptmrk.com/2016/06/21/pros-cons-traditional-marketing/

Media Marketing

Another form of marketing that is less obtrusive is media marketing. This has worked in the favour of many companies but it is, however, a little too expensive – especially for budding, up-start businesses. Media marketing refers to TV commercials, billboards, radio pitches, and more recently, social networking websites that help promote a particular product or service. The use of media personalities has also been known to affect companies’ marketing efforts quite positively. So if you have the resources to cover for it, why not contact a local Wichita TV channel and find out how much they ask for product commercials?

SEO Marketing

In recent years, a more innovative approach to marketing has been achieved in the online world. I’m sure you’re aware that the world runs largely online now. Some people even spend more of their time online than offline! This paved the way for a new marketing method to arise: Search Engine Optimization or SEO. By optimizing business websites (I hope you already have one for yours) and getting them to rank Google, more people get to come across certain products on their own. By showing up on Google’s top pages, your website gets visited by more people and consequently, your products begin to sell better. So compared to previous styles, Wichita SEO marketing makes PEOPLE approach you – not the other way around.

With all these marketing methodologies to help you, standing out in the Wichita market shouldn’t be impossible. Choose whatever you feel fits your current need, or mix them all up. It’s really your call to make.

Well, here’s hoping the next time I visit Wichita, I’ll see you topping the charts!

The impact of artificial intelligence (AI), machine learning (ML) and other technologies are regularly felt in various sectors of the economy. The consumer goods industry isn’t left behind as AI is assisting it to save costs and boost efficiency in so many ways. More so, there is a low risk of encountering issues that are associated with the manual approach such as errors and fatigue. It’s no surprise that different cloud-based sales automation software keep emerging in this digital era. Here are the top ways that AI is changing digital marketing.

Chatbots

Brands of all sizes have been using CRM that include salesforce to manage their customers for several years. Chatbots are now used by ecommerce stores and come in handy for carrying out a wide range of tasks. In case the bots can’t offer suitable answers to certain questions, it will direct them to the proper channel. Social media apps like Facebook and LinkedIn are already taking advantage of chatbots. This makes it possible for consumers to purchase products or subscribe to a service without leaving their apps.

Lead Generation

AI software are available for obtaining quality lead over time and during the recruiting process. They can also be used to set up a detailed profile of each lead after reviewing their online activities. This goes a long way to identify the leads that may likely become loyal customers and design personalized messages.

Content Creation

It goes without saying that AI has changed how online visitors interact with content. Business owners use AI tools to improve their users’ reading experience via producing compelling headlines and ad copy. In addition, it can offer suggestions of related content or products on websites. AI ensures that your message gets to your target audience at the right time. It doesn’t really matter whether they are browsing with their mobile devices or desktop.

Semantic Searching

Google’s search algorithm keep evolving all the time. Engaging in keyword stuffing or duplicating content is not effective anymore. It’s no gainsaying that AI has a huge influence on SEO. Semantic search involves comprehending search via contextual meaning and presenting accurate results each time. Sites that integrate semantic search best practices will continue to rank well.

Marketing Personalization

It’s glaring that designing a mobile responsive website is the bedrock of marketing mobility. Even though you have defined your target customers, their needs and interests may differ. The best thing is to leverage AI at every stage of the sales funnel. It is often used to monitor each customers’ preferences and spending habits in order to offer appealing products. Online retailers that sell consumer packaged goods (CPG) or any other products can improve their marketing strategy with the results. Anyone can easily access data, uncover and analyze marketing trends with technology tools unlike before.

Chances are many of your competitors have realized the importance of marketing with AI and are determined to leave no stone unturned. It offers endless opportunities and more will be discovered in the future.

Digital marketing can provide a great ROI for a business but isn’t always the easiest to get started. While certain practices like social media or blogging might seem intuitive, it’s not always the case when these practices need to be implemented day-in and day-out. If you’ve been looking to implement a digital marketing strategy for your small business, then there are a few things you should consider. Check them out below:

Invest In Branding

No matter how much work you’ve done on your identity so far, investing in branding is key. While the upfront investment can be significant, it gives you something you can use throughout the life of your business. That’s because a brand is more than just a logo or typeface; it’s the overall personality and mission of a company.

Perhaps one of the most difficult parts of branding is figuring out the central point of your identity, as well as why that will resonate with others. According to LucidPress, 64 percent of consumers cite shared values as a primary reason they have a relationship with a brand, which can take quite a bit of self-talk and dedication to figure out. And if you find yourself without the first-hand talent to bring on a top-tier agency or designer, that doesn’t mean you can’t find someone at a good price.

The best way to think about shopping for a talented designer is by first looking at what your price-point is. I’ll note that it’d be wise to save more than you initially plan, as the average designer is going to cost around $250 at the bare minimum. Furthermore, it’s better to hire a designer from the approach of working within their abilities rather than trying to force someone into your mold. Make sure that the communication between you is sound as well. Remember, the more you have to go back and forth on revisions, the more you’ll have to pay, so hire someone you can trust from the jump.

Know What Mediums Work For You

Once you’ve established what your brand is, it’s time to start determining the mediums that will work best for spreading the word. The name of the game is engagement, which is when followers comment on or like your posts, which requires a fair amount of consistency day-in and day-out. And although you most likely have personal experience with social media, doing it for a brand is an entirely different ball game. Because no matter if you’re trying to be a thought leader or a social influencer, the goal is to push your brand’s culture forward.

Your strategy should focus on effectively hitting as many mediums as you can. For example, if I’m a fashion company, going after visual mediums like Instagram and Twitter would be the most advantageous. Nevertheless, with 28 percent of US adults on Instagram, targeting the right audience will require the use of specific hashtags. Pick what strategy you want to implement here and be consistent with it, as that will be what will lead you to the most wins long-term.

Hone In On Keywords

Although overlooked by a lot of small businesses, keyword strategy could make a significant difference in how people discover you online. In fact, as noted by Search Engine Journal, 93 percent of online experiences begin with search. While some people think SEO is a complex process, that couldn’t be further from the truth.

The most important aspect of SEO is how specific you make your search terms and how those terms are used by the market you’re trying to attract. For example, if I’m the only bagel shop in town that does water-boiled bagels, then “(name of city)+water boiled+bagels” would be a good keyword to implement throughout my web content. Little strategies like this can make a big difference, so pay attention to drive more traffic to your website.

Don’t Forget About Email

Although many of us aren’t a big fan of receiving marketing emails, they can be an excellent strategy for generating inbound traffic. According to Constant Contact, for every dollar spent on email marketing, $38 is seen in return, which goes to show that this medium is a smart investment. If this is something you haven’t considered, it might not be a bad option to throw into the mix.

Create a schedule for sending email marketing campaigns, which will be dictated by your market and industry. For example, an eCommerce shop would most likely run specials weekly or biweekly, which is when their email blast would go out.

What digital marketing strategies are you using?

For a business to run successfully, it needs a strong leader. As a business owner, it’s your job to make sure that everything runs smoothly and gets done right.

If your business starts to take a turn for the worst, ultimately it’s up to you. Whether you’re looking to improve, or have never owned a business before, here are some of the most important traits a business owner should have.

Taking Marketing Seriously

As much as you might like to believe that the customers will magically appear, this isn’t the case. It’s up to you to go out and find them. To stand out from the competition, you should market your business in a way that makes you stand out from the rest.

Marketing isn’t limited to business cards, ads, and storefront signs. You should also be taking advantage of marketing online. From creating social media profiles and building personal relationships with your potential clients, to using SEO to maximize your visibility.

Even though you may not be familiar with this aspect of running a business, it’s pretty straightforward to learn. Not to mention it will boost your company immensely.

Treating Employees Fairly

Your employees are the backbone of keeping your business’s operation running smoothly. Without them, you’d be a one-person show juggling way too many things at once.

Treating your employees reasonably and with fairness is the best way to keep and retain good working people. A high turnover rate is a result of poor management and unhappy staff.

Listens to Customer Feedback

Even though you might not always like to hear feedback and criticism, it’s the mark of a successful business owner to listen to it. When you hear out your customer’s complaints and concerns, you’re showing them that you value their experience.

Brushing off their opinions is going to create frustrated clients who aren’t likely to come back again.

Being Intelligent About Costs

Getting in over your head on costs is a rookie move. Rather than letting your costs get the best of you, make sure that you reel in your expenses by creating budget goals.

Overspending will lead to the potential demise of your business if you owe more than you’re bringing in.

Resilience

Even though you may feel like giving up several times in the beginning, it’s in your best interest to keep going despite challenges. Imagine how many innovators and hugely successful business leaders would have done the world a disservice if they gave up when things got difficult.

Keeping laser focus even when things are tough will see you through. Get up every time you fall and believe in what you’re trying to create.