Blogger

How to Get Bloggers to Notice and Mention You

In certain aspects, targeting bloggers is no different from targeting other media members – reporters, analysts, critics, and the like. You send them information, and if you are persistent enough, and with a little bit of luck, they mention you or your business in their writings. Public Relations 101, essentially.Bloggers

But it is not quite the same entirely. You do not reach bloggers as you would newspaper or magazine writers. There are some subtle differences that you need to be aware of.

Like any PR effort, you must establish bloggers as real people, not contacts on your list. Sending blanket emails or making cold calls is not going to work. You need to develop a personal relationship with them. Please get to know a bit about them, starting with their names, because the last thing you want is to communicate with them without knowing their names. Find out what they like and what they do not like. An easy way to do this is by reading their blogs. From there, you will have an idea of their temperament, what excites them, what turns them down, and so forth. The goal is to get inside their minds.

 

Once you understand how the blogger thinks, it is time to introduce yourself. Not over unsolicited emails or press releases but by leaving comments on the blogger’s posts. This establishes you as part of the blog’s community and not an outsider trying to seek PR favors.

The right approach is to know the blogger via their posts and let them notice you through your comments. Then, you can attempt to have direct contact, usually via email. A good start is by introducing yourself and referencing some of their posts and your recent comments. Also, let them know that you are happy to provide information that may be useful to them. The goal here is to start and nurture the relationship.

And when the time comes when you have some information to publicize, call in your favors. The best way is to email the bloggers to share news relevant to their interests. At the same time, let them know about your product or service to suggest they might want to mention them in their upcoming posts. Highlight how their readers will likely be interested in the benefit of the information and offer more resources if they need them.

To better help yourself on this task, it is beneficial that you know the bloggers’ way of working, namely their working hours and mode of communication. Unlike a conventional reporter who has a 9-to-5 workday, bloggers tend to work many flexible hours. Some of them may even have day jobs and only blog during their free time. In this case, contacting them in the evenings or during weekends is helpful.

Additionally, you will want to communicate online with the bloggers because you both work online. This means email instead of postal mail and instant messaging instead of phone calls. In any case, you should find out their preferred method of communication and go that route.

In terms of the message that you are sending the bloggers, compile them into an electronic press kit and send them via email. The email message itself should serve as the press release. For product photos or other supporting items, attach them to your email.

The email press release should also include a backlink to whatever you are promoting – the company’s website, landing page, etc. Always send the blogger’s followers to a web page relevant to the blogger is writing. You should also include your contact information in your emails so the blogger can contact you easily if more information is needed.

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Very often, bloggers want to personalize the information that they post. So, do not expect an exact representation of your email press release to appear in their post, but help them translate your message to add value to their blogs.

You should also know that bloggers do not receive traditional press releases well. So, you should format your press release to be more conversational and personal. Use bullet points to highlight key topics to benefit the blogger and the blog’s readers. In all, this means customization of your content to suit different bloggers. It may be cumbersome sometimes, but it is an effort well spent.

In terms of which blogger you should target, an effective way is to research and find blogs relevant to your business. Identify those who are influential in your line of business and have the most followers. These are the ones that matter.

Once identified, you should treat these bloggers as mainstream press members and very close friends.

They will be your friends but with a very different set of mindsets. So, do not expect to tell them what to write. You can suggest all you want, but in the end, they will do whatever they are pleased with, and there is nothing more than that. In short, bloggers are not corporate drones and do not work for you. Most of them cannot be controlled but are critical individuals with their opinions and should be treated.

About author

I work for WideInfo and I love writing on my blog every day with huge new information to help my readers. Fashion is my hobby and eating food is my life. Social Media is my blood to connect my family and friends.
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