Here are some tips for finding the right people for the job and some considerations.
1. Introduction
Many businesses look for a web designer, like shopping for a general commodity like a light bulb. I.e., All websites are equal, and paying the 16-year-old student on a computer course to build the site will reap the same dividend as paying a specialist web development agency. Other businesses often feel they must spend thousands upon thousands of pounds on a website to succeed.
Let us dispel these myths.
Contrary to what many believe, web design is only one component in the production of your website. Some web designers can talk day and night about how pretty your website can be, but if it isn’t functional, user-friendly, or capable of helping you meet your online goals, then all the superficial beauty in the world isn’t allowed to serve its purpose. The design theme of a website is only one component of building a successful online presence.
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Choosing a Web Designer is not an easy task! – Here are some tips…
If you want to succeed, there is so much more to web design than just making a few web pages look pretty. It would help if you considered your target audience, underlying message, content, desired responses, visitor impact, online goals, how you will measure the site’s success, and more. There is so much more to web design than just making a few pages look pretty.
2. Defining Your Requirements
If you have no idea why you want a website or what you want the website to achieve, it is also important to sit down and think it through rather than rushing to put up a “White elephant” that doesn’t serve a purpose. Every website must serve a purpose, and that’s usually where many websites fall short. They make no sense because the website owner never gave much thought to them. It’s not the website’s fault. A website is inanimate. It is only what you make it. The only life a website has is the one given to it by its designer and owner. If the human element doesn’t define the building blocks well, the website will serve no purpose and eventually die a digital death. Every website should have a distinct sense. With that in mind, we’d suggest the first stage would be to define the “Goals” of the website about the requirements and aspirations of the business or organization involved.
Defining the Goal
Every website should have a distinct goal or number of measurable goals. A plan can be anything from communicating with friends and associates to making profits by selling products or services online (e-commerce). Your goal in the first instance may be to have a web presence so potential clients don’t regard your organization as backward! Once you have defined a goal (or several goals), it’s equally important to define:
- The target audience. i.e., Who you want/expect to visit your website.
- The actions you want to result from their visit. i.e., Making an online sale, getting them to make an inquiry, etc.
- What benefits are you giving and receiving from having the website?
- Defining the Key Functions (The actions)
Once the website’s goals have been established, it’s important to define the actions site visitors require to meet the objectives. An effort is any traceable sequence of events carried out by the end user.
- Examples might include:
- Getting in touch – either by phone, email or via an online form.
- Disseminating Information.
- Signing up for a newsletter.
- Completing a questionnaire
- Commenting on a Blog
- Downloading or buying products
- Using an online tool
Of course, there are other intangible benefits that your website might provide to an end-user that don’t result in direct “actions,”… i.e., simply providing “peace of mind” to an existing or prospective customer would be considered as such. If you haven’t already done so, checking out the competition for ideas, likes, and dislikes is also useful.
Establishing Your Design & Development Preferences
Once you have formulated the website’s goals and functional requirements, it’s time to start building a picture of how you anticipate the site coming together – about structure and design theme. This doesn’t need to be a definitive exercise – Your web designer should add a lot of input and suggestions later, but it helps to have some ideas to feed into the requirements you approach the designer with the first instance.
As follows are a few that we feel should be mandatory:
The website should adhere to recognized standards. The site should be written to conform to and validate the criteria defined by the World Wide Web Consortium (W3C) – this will, in turn, mean your site should be cross-browser friendly (i.e., Appear the same across various types of web browsers).
- The website should be accessible. In web terms, it conforms to the Disability Discrimination Act (DDA).
- The website should be clean, crisp, and fast-loading.
- The website should be easy to use and inoffensive (see below).
- Our Tip: Easy to use and Inoffensive – The WOW factor
Webbies often get asked to produce a website with the “WOW factor.” The “WOW Factor” is a term that means different things to different people. Often, the person or business commissioning the website has grandiose plans for extensive animation, splash screens, cartoons, garish designs, etc… This isn’t the WOW factor – A bold, flashy design with “off the wall” color schemes may seem bold and innovative to some people but may put off other site users – Find the happy medium.
If a person wants to buy a pair of shoes online, their mission is to find the desirable pair of shoes at the right price in the quickest possible time. They don’t visit an e-commerce site to watch an animation of shoes tap dancing across the screen. Leave cartoons and needless animation that add zero value to those experts in their field. People watch the Simpsons for that type of entertainment. They likely won’t be visiting your website for (or be impressed by) to be “dazzled” by irrelevant attempts to stand out.
Our interpretation of the “WOW factor” is a straightforward site to use: clean, crisp, user-friendly, fast-loading with great content. The place that delivers its underlying message quickly and concisely is the most effective. Google has the WOW Factor, and you don’t see slow-loading animation on that website. The WOW factor should mean Winning on the Web and nothing else.
Ok, so you’ve mapped out some goals and requirements. It’s time to start looking for the right guys to go ahead and implement the solution for you.
3. Selecting a Web Designer / Developer
Initially, the best place to begin is compiling a shortlist of designers. You may choose to do this in any number of ways, but here are some suggestions that you may wish to factor in:
The location of the prospective designer. This may or may not be a factor for you. Some people are happy to work remotely, while others prefer face-to-face interaction. If the latter is essential, you must focus on your local area designers.
The designer’s portfolio. This is usually a key factor in any shortlisting process. You may favor designers who have worked specifically in the sector you are targeting, or you may simply like other unrelated websites they have developed.
Independent Word of mouth recommendation. You may have received glowing reports on particular designers and their after-sales service. Don’t overlook this.
The size of the company. Generally speaking, the company’s size gives you little idea of the quality of work they can produce or the services they can provide. Some SMEs prefer to work more personally with smaller providers or freelance designers, with larger corporates choosing the opposite.
The cost – Most professional web designers tend to produce work on a bespoke basis, tailored uniquely for each client – and the vast majority do not publish prices. (We do). However, an initial discussion should provide you with a “ballpark” figure, at least based on your requirements outline. Some designers can also provide cost-effective “out of the box” solutions at a fixed price.
Tip: Get a fixed price quote rather than an hourly rate. Let’s face it… an hourly or daily rate is meaningless as a measuring stick when it may take one designer twice as long as another to complete the same job.
Web designers will typically showcase previous work on their websites, but be sure to consider that they are gearing a site’s design and structure to requirements presented by another party that likely won’t match your own. It’s more important that you are confident they can implement your solution than perhaps reading too much into other design work you might not like.
Another consideration is the attitude a designer shows when you first make contact. You can often gauge whether they are genuinely interested in the project when they are proactive – and if they can offer high support. Designers not providing a landline phone number or a business address may be harder to contact when you need them the most. Trust your instincts and exercise common sense.
Tip: Don’t base everything on price; compare “like” with “like.” Also, don’t be afraid to share your budget with the designers during initial discussions and see what they can deliver. Time is often wasted if you discuss the project over days or weeks and then end up being miles apart on pricing expectations.
The more information you give to the designer relating to your goals, requirements, and design preferences, the better. Ensure you discuss timescales and payment schedules (most designers will ask for a deposit upfront and a final balance payment when the project is completed. There may also be interim payment milestones for larger projects). Additionally, enquire about any recurring charges for support, future amends, web hosting, domains, etc. Neither party will want hidden surprises.
4. Questions You will be Asked
It’s always better to be prepared when you approach web designers... they will also have their queries to establish the requirements, gauge the work involved, and furnish you with a quote.
- Typical questions you might be asked include the following:
- What does your company do?
- What are the Unique Selling Points that your company has to offer?
- What is the purpose of the website?
- How do you see the website evolving in the future?
- Do you have any existing branding? i.e., Logo, color schemes, or other marketing materials?
- Who are your competitors?
- Do you require e-commerce or an online payment mechanism?
- Can you provide links to other websites you like from a design perspective?
- Can you provide links to other websites you like from a functionality perspective? (i.e., How they work)
- What is your budget? Don’t be afraid to disclose a budget figure – it can greatly help.
If you can’t get an immediate quote, request that the designer get back to you and establish a timescale for this to happen. As you can probably tell, choosing a web designer isn’t necessarily a straightforward process if you seek the right fit for your project—the more detailed research and preparation you carry out, the better.
5. Going ahead
When you decide on proceeding with a designer, get the quote in writing and make sure it’s clear that the website’s copyright is yours once completed. Ensure all charges (including any future and recurring charges) are spelled out to avoid ambiguity and problems further down the line.
