WordPress is an excellent tool for anyone wanting an e-commerce website to launch your new business. WordPress is an open-source website building program using PHP. It is one of the easiest ways to produce a professional profit-producing website or blog.
WordPress may have started as a simple blogging platform, but it has evolved into much more. With plugins and widgets, the features you can add to your site are endless. There is no cost to use WordPress. You can install it and modify it however you choose, and it is fairly easy to learn.
Hundreds of different themes provide a wide array of designs you can choose for your website. Some themes are free, and some require a fee. Although WP is not extremely difficult to use, there are some things a beginner should know to make the experience flow more smoothly.
1. WordPress Folder – When you create your WP site, you do not want to use a WordPress folder, so it shows up in your URL. I have seen sites that do this and end up with URLs like mysite.com/WordPress. Install the WP in your main directory or use a subdomain.
2. Plugin Overload – Plugins are a wonderful thing. They have one for everything, from changing your font size and color to sharing your posts to your social media accounts. Although they are a great tool to use, be careful not to use too many. When I first went to the plugin directory at WordPress.org, I was like a kid at Christmas. I was downloading just about all of them. I have since learned only to use the plugins I actually need and be sure they all get along. Sometimes you do get plugins that don’t play nice together. If you notice a problem on your site after installing a new plugin, deactivate the plugin and see if it fixes the problem.
3. Posts and Pages – Pages and posts are different and should be treated as such. A page is static, which simply means it is fixed. The page displays the same to each visitor because the information is embedded in the HTML code. A post is dynamic, which means visitors can interact with the content and consistently change. Your static pages should be like permanent webpages – About Us, Privacy Policy, i.e., any content you want to remain constant.
4. Backup Your Site – If you have ever experienced a website’s loss, you know it is not a pleasurable experience. To prevent this from happening, be sure to backup your WP site regularly. Some hosts will provide a 24 hour backup of your site if anything happens, but not all of them offer that extra feature. So, do not forget to backup your website regularly. There are services for this or plugins that do this for you as well. You can search the plugin directory at WordPress.org and find hundreds of options.
5. Use Images – Using quality images in your posts and on your pages can dramatically increase your conversion rate. The brain processes image much better than text, so they do much more for your products/services. Be sure you are using images legally and always add an alt text. This will help the search engine spiders “see” the image.
6. Remember Your Footer – Unfortunately, many people overlook the footer at the bottom of the page. This is where you want to add your copyright and/or business information or other pertinent information or links. Be sure to keep it up to date as well. Many people will make it a point to check the footer for information and to see if the site is up to date.
7. How to Choose a Theme – Choosing a theme is an important part of building your website, so do not take it lightly. The theme provides the design and layout of your site. Determine the purpose of your business and what you need your website to do for your business. Research each theme thoroughly to see if it will provide what you need. Be sure to see if the theme provides support. Try the theme and see if it “fits” with your site and content. Take the time needed to choose the right theme. If you find out later the theme you chose does not work, don’t fret; they can easily be changed.
8. Customized Permalinks – Permalinks are the URLs given to your post by WordPress. The default permalink can be ugly or extremely long, depending on your post titles. You can change the structure of the permalink by going into Settings>Permalinks. You can choose one of the options they have, or you can customize your links.
9. Automate Social Sharing – Social media must play an integral part in your website. There are many options for social sharing plugins, so it will be shared with your social media followers every time you post. Some plugins will allow your visitors to share your content on their social pages easily. Be sure to use these plugins to your advantage.
10. Update WordPress and Plugins – WordPress and the plugins associated with it are constantly being changed and revised. You need to keep up with these updates and always check to see if an update is available. If you are not up to date, the chances of your site being hacked could increase. It could also cause problems with the interaction between old and new plugins and features. Updating is as simple as a click of the mouse. Check for an Update Available button next to your plugins or at the top of your admin dashboard.
