Conversion rate optimization or CRO is an analysis that has a variety of uses from list signups to purchases of ecommerce websites. A conversion rate optimization can be calculated by dividing the number of those who are carrying out an action with those who are asked to take action. In other words, conversion optimization enables us to find out how well our email campaigns or ads are doing. The following are some of the most common mistakes made by beginners while using conversion optimization for their ecommerce website.
- Not Optimizing the CTA
A Call-to-Action is an important part of any online marketing campaign. So, if your CTA is not clear enough for your readers to understand, you will be leaving all the conversions to blind faith. It is extremely important that your CTAs are not only clear but also placed well and utilizes the right words and colors for maximum results. What’s great about CTAs is that they can be added on all the pages, and not just the landing page or the homepage of your website.
- Failing to Create a Unique Value Proposition
Failing to create a UVP that’s unique is by far the worst mistake a beginner can make, since this is one of the most valuable triggers for a conversion. Your UVP should clearly state what you offer and its benefit, along with what makes your product or service better than your competitors.
- Not Catering to the Mobile Crowd
More people are using mobile devices than ever before, which makes the number of mobile users significantly higher than PC users. If you really want to get your visitors to stay on your site, regardless of the device they are using, you need to optimize your website for cross-platform usability.
- Not Writing Great Copy
Finally, nothing can change a person’s mind more effectively than powerful web copy. Including great copy for your website can turn even ordinary readers into loyal and paying customers.
- No Adding Trust Badges
Normally, people aren’t that willing to share their personal information online, especially when it comes to their credit card information. This is why there has to be a certain level of trust that you have to create before expecting people to just share their personal information online, and more specifically with your business. This trust can easily be built by adding trust badges to your website. Norton, McAfee, TRUSTe and BBB are just some of the trust badges you would want to go with while trying to add credibility to your website.
- Not Using Social Proof
Apart from adding trust badges to your site, you would also want to include social proof so that interested customers can see what your product or service has done for other people. According to research around 92% of people will trust a peer’s recommendation, so it pays to utilize social proof. You can add these customer testimonials to your website for all your visitors to see.
- Not Testing Your CRO
Regardless of what techniques you use to improve your CRO, testing will always remain a vital part of the whole process. If you are not testing your CRO you are probably leaving money on the table. To ensure every change you make is worth the effort, test those changes both before and after they are implemented. This is will you find out which areas are working fine and which need to be improved.
So, there you go. This was your conversion funnel optimization guide that will allow you to build your online customer base in no time.