The eCommerce market is rapidly growing every year – according to Statista, it is expected to grow by roughly 4479 bln dollars in 2021. Each year there are more and more job positions connected with managing an online store.
But we will tell you immediately: ecommerce Manager is very complex. They are responsible for the growth and development of ecommerce websites. That’s why the person accountable for ecommerce should connect various fields: business and marketing, technology, growth hacking, online marketing, and ecommerce development. Let us guide you through the main responsibilities of the ecommerce manager:
1. Business and marketing background
One of the most important features of an ecommerce manager is understanding the online marketing rules and the main aim of ecommerce websites: selling. So if you don’t have a relevant education, try to gain some work experience in this field.
2. Focus on ecommerce development
The times when you just set up an ecommerce website and are done with it are long gone. We will tell you more: even simple conversion optimization is insufficient. Forget major redesigns every few years; forge blind guesses in conversion rate optimization. As an ecommerce manager, you should embrace an even wider approach: ecommerce development. The unstoppable, constant ecommerce website development brings increased revenue every month.
No time for this? Try outsourcing. For example, Growcode – it’s the first solution for ecommerce development that brings guaranteed revenue. It’s a new way for ecommerce development that bypasses Its resources to deliver guaranteed payment uplifts. And most important is taking ecommerce website development completely off the manager’s shoulders. Growcode is a complete package of strategies, people, tools, and tactics, delivering ongoing website evolution.
3. Eye on priorities
There are dozens of ways in which you can improve the performance of your ecommerce website. As an ecommerce manager, you should know how to choose the best ones in terms of price, time to implement, and expected output.
4. Managing the team of specialists
As an ecommerce manager, you will manage and recruit a team of specialists and outsourced companies. You will cooperate with developers, graphics, marketers, and web admins and optimize their job according to what’s best for ecommerce website performance. And we will tell you immediately – there is never enough time to do everything you would like to implement on your website. And that’s how we go back to point 3 – good prioritization is the key here.
Final word: Successful ecommerce managers will eventually be the ones who can focus on key issues in ecommerce development and will be able to recruit the best specialists on the market to perform it in the best possible way.
