To market your business effectively, you need to understand the Internet fully. Everyone is glued to their smartphones, tablets, and computers, so it pays to reach them. Consider these tips to get the greatest audience possible.
1. Improve Your Knowledge Of SEO
If your site ends up on the second page of Google (or even further back), you will miss out on many potential customers. Learning SEO may be a pain, but it’s worth it.
You will want to understand how to develop content that ranks highly for relevant keywords. When someone types one of these words into Google (or another search engine), you want your site to come up as one of the first results. Most of this content will be in the form of articles, but videos are also useful.
Don’t forget about local SEO. Depending on your business type, this may or may not be relevant. If it is, and you primarily sell to people in your area, you will be happy to know that Google considers location when providing results. For example, if you have an air conditioner installation business in San Diego, you should tailor content to customers in San Diego.
2. Recruit Family And Friends
Chances are, all your friends and family have Facebook accounts. They probably all have hundreds of friends as well. Imagine the potential audience: tens of thousands if you got them all to share your Facebook site. That’s why you need to utilize the power of social media.
3. Make Customer Service Your Main Priority
You’re not selling a product or service. What you’re selling is yourself. People buy from people they like and trust, so you should prioritize customer service. A major way that your customers will connect with you is via the Internet. That’s why you should take every online interaction as seriously as a face-to-face interaction with a potential customer.
4. Stay Up To Date With The Latest Technology And Business News
You don’t want to get stuck in the past regarding marketing. It’s always important to read the latest business and tech news to stay ahead of the game. Consider regular visits to a news site such as the Mid Day Daily.
5. Add Interactive Elements To Your Website
If you want to reduce your site’s bounce rate, give your visitors something engaging. This could be a poll, a game, or other interactive element. The longer your visitors stay on your site, the greater the chance of engaging with your brand.
Final Thoughts
Don’t let your customers breeze past your site. You want it to rank highly on Google so it gets found. Once your visitors arrive, you must keep them there with some interactive elements. Don’t forget to get your business shared as much as possible on Facebook.
