The eCommerce industry is booming. Whether you’re a long-time eCommerce veteran or new to the scene, you can scale your eCommerce business by implementing the right strategies and achieving higher conversions. Superior customer service, drop shipping, and a robust platform are at the heart of scaling your eCommerce company to the next level of success.
First-Class Customer Service
Image via Flickr by Cerillion
It’s not enough to have an awesome product at an amazing price. If you have poor customer service, your price advantage won’t be of any value to your customers. With great customer service, you will attract and retain customers who aren’t solely influenced by the price of your product, meaning price sensitivity is kept to a minimum.
To deliver consistent, first-class customer service, it is vital to provide omnichannel support. You’ll need tools in place to communicate with customers across social media, your website, over the phone, and through email. If you have yet to deploy chatbots on your site, now is the time. Chatbots allow you to automate conversations with your customers, which saves time and money, generates leads and revenue, guides customers to better outcomes, and even allows you to offer after-hours support.
Drop shipping gives you the ability to minimize your on-hand inventory, which is fundamental for saving money on storage space. This order fulfillment strategy leaves the shipping of your products in the hands of the manufacturer or wholesaler, which further decreases your operational costs.
Drop shipping helps you scale your eCommerce business by allowing you to offer a broad range of products. It also minimizes shipping times, which is essential to providing a good customer experience. Instead of the product being shipped to you and then the buyer, the product is shipped directly to the customer from the manufacturer or wholesaler. This method can often decrease the customer’s receiving time for the product by more than a week.
Robust eCommerce Platform
Another simple way to scale your eCommerce business is to upgrade to a more robust website platform like Magento. This platform features advanced tools that allow you to deploy strategic marketing strategies and maximize web conversions. You can take advantage of an open-source content management system that not only simplifies posting new content, but also manages inventory, creates invoices, and has the ability to handle more than 50,000 transactions per hour.
When learning how to use Magento, you’ll see that it provides numerous resources, such as brainstorming sessions and in-depth research that help you better reach your target audience. This platform provider can assist with structuring your website so that it’s easy to navigate and provides a good user experience. More so, Magento can help you create a positive brand image and will inform you of the thousands of plug-ins that are compatible with your website.
At the end of the day, scaling your eCommerce business is centered around taking care of your customers. You must find ways to better meet their needs and wants, and it starts with using the right eCommerce platform.