Are you a victim of corporate downsizing? Have you been fired? Have you been unsuccessful with your job search? On a brighter note, are you employed but looking for additional income? Or maybe even retired and need something to do? Well, all of these scenarios would warrant having your own business. Good idea, right? I think so, but many people may not feel as I do or see things as I see them. Many people believe that to have your own business and invest a lot of money. This is not necessarily true. A successful business will need more of your time than your money. Starting a business from the ground up or operating a franchise can be costly. However, if you can not afford it, you can still have your own business for minimal costs by providing a service you are good at, joining a Multi-Level Marketing (MLM) company, or starting a Home Internet Marketing Business.
Let me detail the Home Internet Marketing Business assuming the first two options are no-brainers. When people see or hear this term, they immediately think of “Network Marketing.” It is, but it isn’t. Networking is a fundamental part of the Home Internet Marketing Business, but it involves other entities. The “Home…Business” part implies working for yourself, home, etc. “Internet Marketing”; the phrase’s core part is nothing more than marketing on the Internet. Okay, you’re probably saying, “Well, what does that mean?” “How is that a business?”
Internet Marketing is about marketing something via the Internet. That something could be anything. It could be your MLM products, services, restaurant opening, old clothes & shoes, etc. The list can go on and on. Eventually, if you are marketing the right way, it will lead to sales. If you don’t have a product or are not a part of an MLM, you can offer your services to “Internet Market” someone else’s business/products, or you can brand yourself and “Internet Market” the products you have created.
Notice I mentioned earlier that there is a right way to market, implying that there is also a wrong way. If you didn’t know, there are many ways to market on the Internet, but that’s not important because you need to realize that whatever strategy you use, you don’t want to abuse it. What I mean by “abuse” is gaining popularity by pitching your business but offering no value. This may not be a good analogy, but to me, that is just like someone approaching you at the mall about their business when you are there to shop. People like to pitch their business in the stores/malls because they figure you are already in the mind frame to buy, so why not believe what they are selling? The same type of activity occurs on the Internet. People know that there are many shoppers and Internet Marketers on the Internet just like themselves, hoping to make sales eventually, so everything they post is begging people to purchase their product. It isn’t delightful, and people get turned off by it. This would be considered the wrong way to market. The right way is to offer valuable comments, gifts, and advice online. You want to become established in the Internet Marketing industry as an expert and a leader, someone others can trust and rely on. This approach will lead to sales and lasting relationships amongst your peers.
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Some of you say, “That sounds great and all, but how much does it cost to get started?” Let me start by saying that there are not too many businesses that you can start without investing any money. The main focus of any business is Return On Investment (ROI). You want to know going into any business what the chances are for getting a good ROI or just an ROI period. In other words, if you invested $500 into your business, you should want to make your $500 back (within a reasonable amount of time) to at least break even or $500+ for-profit and reinvestment. That’s why you must research any business industry you are trying to be a part of. Reading is essential, and talking to people in the industry is a plus.
So many tools and resources are available that would allow you to outsource the things you do not know how to do or want to do. You can pay to have someone build your website, write your articles, submit your videos, etc. When it comes to outsourcing, it is just like hiring a contractor; you take a few quotes and choose the best for the job based on their credentials, and of course, their fee may be a factor. Now, would I recommend this? Most successful Internet Marketers get to a point where they outsource. Still, just starting, I recommend picking a few strategies and using them manually (no automation, i.e., article submitters) and on your own (rather than outsourcing). Do this for a couple of months to become familiar with certain websites, and maybe if you set a solid work plan and get into a groove, you won’t need an automated service site or a contractor. This will help you get your business up and running while saving investment costs. If, at some time after that, you can afford the automation and contractors, by all means, it will be well worth it.