Very few clients will take you seriously if you don’t have an online presence, and if you don’t have a website for your real estate business, you’re throwing money out the window. So how can someone with no website-building experience get set up without breaking the bank? WordPress. It is a website builder and content service that allows you to manage your online world without knowing any computer language, and it has been around for over 13 years. If you’re ready to gain more clients, we’re here to help you get started.
The Beginning
If you’ve never gone live with a website before, there are a few details to consider before getting started. Whether launching a luxury apartment website or promoting your agent business, you’ll need to register a domain and host your website. Hosting can be considered a service that stores your website’s files so your clientele can quickly and easily access them. Siteground.com and bluehost.com are two great services that will walk you through the process.
Choosing a Theme
Once you’ve installed WordPress and your website is online, you can start customizing it. You can choose from thousands of design themes to highlight your new apartment listings or property sales. Themes are a foundation for anything else you add; many pieces even have a listing system.
Using Plugins
A plugin is a functionality add-on for your website that can be used to accomplish various tasks. For example, a plugin called Easy Property Listings can help you set up your listings in minutes. Plugins like Easy Appointments can set up viewings, plan meetings, and more with just a few clicks. Other plugins will increase your website’s online visibility and SEO, like Yoast SEO. The best part is that many plugins are free.
Getting Ready to Launch
Before you go live, you should do vigorous testing and reviewing to ensure all of your links and graphics work, your images are where you want them, and there are no typos. Additionally, if you want the ability to search homes for sale in your local market, be sure to work closely with whatever system you are using to manage listings. WordPress lets you view each page as your viewers would see it before publishing the content.
Finally, make sure to advertise. If your website exists, but no one is there to see it, then all your work will mean little. Once you are set up, issue a press release and an e-mail blast, and market yourself on social media.