If you have been around internet marketing for any time, you probably have heard it said that “email marketing is dead.” In this article, you will discover that that statement has never been further from the truth, and you can internet market through emails. It is not only true that you can use the internet market through emails; because of its ability as an internet marketing tool, you should look for ways to incorporate email marketing campaigns into all of your internet marketing ventures.
What Is Email Marketing? According to “Wikipedia” the free online encyclopedia, “E-mail marketing is a form of direct marketing which uses electronic mail to communicate commercial or fund-raising messages to an audience. Every e-mail sent to a potential or current customer could be considered e-mail marketing broadly. However, the term is usually used to refer to sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encouraging customer loyalty and repeat business, sending e-mails with the goal of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements to e-mails sent by other companies to their customers, and sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO). Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.”
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To clarify this more technical definition, for the average Internet marketer, email marketing is a way to get their product or service information or promotion noticed by the pre-qualified prospective or potential customers by use of contact information already acquired from various legal Internet marketing methods; the internet marketer can send this information out in the form of email messages.
How Can You Internet Market Through Emails?
Assuming that you have completed the basic research for your target market and product or service need and have access to a website, the first and most important task that you will have to accomplish when using an email campaign in internet marketing is to build yourself a list of people that are interested, ready and willing to accept your email promotions for your product or service. Please acknowledge that it is very, very important that you use the proper methods in developing your list as well as sending your email promotions to that list; the reason for this is you must be extra careful to only send your information to those who have permitted you using agreeing to join your list, any internet marketers fail to do so is called “spamming” and is not only illegal but has the potential of destroying your online business as well as your way of life. So remember to build this list the right way.
This list of prospective buyers of your product or service is called your opt-in list. There are many ways for you to create this critical list. The most popular method is to give away something of value that individuals in your niche or chosen internet marketing field will be interested in in exchange for their names and email addresses. These giveaway items may include relevant ebooks, special reports, videos, audio, newsletters, ezines, and other products. Some marketers have also been known to give away free access to membership sites, webinars, and more; the list of giveaway products is only limited to your imagination. The secret to this technique is to give something of high quality and value to the market in which you are associated.
You will get your valuable giveaway products in front of your prospective opt-in list using different internet marketing tools and methods such as article writing and submission, publishing ezines and newsletters, and pop-up ads on your website using squeeze pages, landing pages, and banner ads. Other methods include blogging, online contests, pay-per-click (PPC), forum posting, press releases, and more! I mention this method not to explain how each of them works but to point you in the right direction regarding what you will need to look for when you want to internet market through emails.
You Need An Autoresponder!
You will need an autoresponder service to the internet market through emails. Now that you have initiated your opt-in list-building, you will want to automate the process of getting your email promotion out to your list smoothly and efficiently; this is where your autoresponder service comes into play. A good autoresponder service will enable you to send out emails automatically, making it possible to respond to an email immediately. Once you have chosen an autoresponder service that will handle your personal needs and set your email campaign up correctly, according to your autoresponder service instructions, you should be ready to send your entire op-tin list emails with information about your product or service. There is a lot of information about how to set up an effective email campaign with the use of autoresponders that can be found on the Internet, in ebooks, and the video; the autoresponder service that you choose may even have tutorials for you to be able to learn basic email marketing techniques. So be sure to seek out and use this valuable information. An autoresponder is possibly the most powerful internet marketing tool, enabling you to use email to help create income through Internet marketing.